Senior Marketing Associate (Retail Middle Income Segment and Marketing)_

Job Summary:

Produce media and content following the approved creative direction, then plan and deploy paid, owned and offline media so that campaigns for the assigned portfolio launch on time, across all channels, and at efficient media cost.

Job Description:

• Produce content and media of all formats — digital, social, LINE, branch collateral and events — per the approved brief.
• Plan and manage paid, owned and offline media, and optimise spend to hit lead targets.
• Own campaign fulfillment per portfolio, from timeline, assets and tracking through to live launch.
• Set up tracking, UTM and lead flow with Digital / MarTech so the full funnel is measurable.
• Deliver weekly performance reports and propose creative or media-mix adjustments.
• Manage agencies, production houses and vendors to deliver on quality, time and budget.

Qualifications:

• Bachelor's degree or higher.
• 3–5 years of experience in Digital / Performance Marketing, Media Planning, Content Production or Agency.
• Hands-on with ad platforms and analytics tools.