Performance & Growth Marketing Executive (Influencer & Content) — Thailand
Key Responsibilities:
Performance-Driven Influencer Marketing
- Identify and partner with parenting, education, and lifestyle creators in Vietnam focusing on user acquisition, sign-ups, and conversion metrics (CPA, ROI).
- Manage end-to-end influencer campaigns with a strict focus on tracking tracking links, promo codes, and performance funnels.
- Build and maintain a creator database segmented by conversion efficiency, audience quality, and cost-per-acquisition.
- Analyze campaign data (reach, clicks, conversions, and CAC) to optimize resource allocation and scale top-performing creators.
Growth Content & Conversion Marketing
- Develop data-backed, locally relevant content strategies targeting Vietnamese parents and children to drive measurable user acquisition.
- Produce short-form videos, social posts, and ad creatives designed for high CTR, engagement, and conversion across social channels.
- A/B test different hooks, messaging angles, and content formats, continuously analyzing performance data to iterate on winning creatives.
- Monitor competitor ad strategies, local trends, and platform algorithm shifts to maintain a competitive acquisition edge.
ROI-Focused Brand & Campaign Execution
- Support brand and product campaigns in Vietnam, ensuring every activation aligns with core growth, retention, and revenue objectives.
- Localize global marketing assets to resonate with local consumer behavior while preserving performance messaging hooks.
- Collaborate closely with performance marketing, product, and design teams to build cohesive, full-funnel integrated campaigns.
AI-Enabled Efficiency & Analytics
- Leverage AI tools to scale ad copy variations, accelerate content research, localize regional copy, and rapidly produce video/image iterations.
- Apply AI-driven data analysis to uncover audience behavior patterns and optimize marketing workflows for speed and cost efficiency.
- Refine AI outputs to guarantee strict adherence to brand guidelines, local nuances, and factual accuracy.
Requirements
- Native-level Vietnamese with strong copywriting skills; working proficiency in English (Chinese language skills are a plus).
- 3 years+ of experience in performance marketing, growth marketing, or data-driven content/influencer marketing within consumer tech, apps, or edutech.
- Strong ROI mindset and advanced analytical skills, with a proven track record of interpreting campaign data and optimizing CAC/ROAS.
- Deep familiarity with Vietnam's digital landscape, social platforms, and creator ecosystem.
- Hands-on proficiency with AI-powered marketing and content generation tools.
- Proactive, detail-oriented, and capable of managing multiple growth experiments simultaneously.
