Senior Online Marketing and Social Media (ShopeePay)
Job Description
Job Description
- Set up, manage, and optimize paid social campaigns on Meta, TikTok Ads, and other relevant platforms to drive brand awareness, user acquisition, and engagement
- Track and manage paid media budgets, report on KPIs (CPM, CPC, CTR, ROAS), and recommend data-driven optimizations
- Oversee and guide the content team in developing and executing the monthly social media content calendar across all brand channels, ensuring content is on-brand, platform-optimized, and delivered on time
- Monitor channel performance, compile weekly and monthly reports, and surface actionable insights to continuously improve reach, engagement, and follower growth
- Monitor trending conversations and user sentiment to identify opportunities and flag issues to relevant internal teams
- Support planning and execution of integrated marketing campaigns, coordinating timelines, assets, and deliverables with internal teams and external partners (creative agencies, KOL agencies, media partners)
- Develop creative briefs and asset checklists, track production status, and maintain campaign trackers to ensure on-time delivery
- Consolidate post-campaign performance data and contribute to learnings documents and summaries for stakeholder review
- Bachelor's degree in Marketing, Communications, Business, or related field from an accredited university
- 4–5 years in social media marketing, digital marketing, or integrated campaign roles
- Hands-on experience managing campaigns on Meta Ads Manager, Google Ads and TikTok Ads; comfort with performance metrics and budget tracking
- Proficient in Thai and English, both written and verbal
- Strong communication and coordination skills with experience working across creative, agency, and business teams
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