Senior Paid Media Specialist (Meta & Google)
The Senior Paid Media Specialist plans, executes, and optimises paid media campaigns across Meta, Google and other platforms to drive business outcome with for diverse portfolio of high-volume and high-end brands. Working closely with creative, CRM, data, and ecommerce teams to build full-funnel paid strategies and execution that maximise return on ad spend while maintaining disciplined budget management across all active markets.
- You'll report to directly to Performance Marketing Manager with support from the team and Head of Performance Marketing, where your paid media performance will be fully integrated into the broader commercial growth strategy.
- You'll take charge of paid media execution across multiple brands with full budget authority and strategic support.
- You'll own the full campaign lifecycle — from brief and audience build through to optimisation, reporting, and iteration.
- You'll be the primary owner of tracking and measurement integrity across Meta and Google, coordinating with technical teams to resolve issues.
- You'll analyse and report paid performance to key stakeholders with clear, commercially framed insight — not platform dashboards.
- You'll lead structured creative testing programmes and translate results into actionable briefs for creative teams.
- You'll advise on paid media strategy evolution including platform diversification, automation adoption, and audience strategy development.
Qualification & Experience
- 4+ years of hands-on paid media experience managing significant budgets across Meta and Google platforms.
- Demonstrated experience managing campaigns across multiple brands or markets simultaneously.
- Proficiency in Meta Ads Manager, Google Ads, and Google Analytics 4.
- Strong working knowledge of Meta Pixel, Google Tag Manager, conversion API, and attribution modelling.
- Experience with feed management and product catalogue optimisation for ecommerce campaigns.
- Familiarity with third-party reporting and optimisation tools such as Supermetrics, and other ad intelligence tools such as SEM Rush, Ad Clarity etc.
- Up to date knowledge of platform algorithm changes, privacy developments (iOS, consent mode), and their impact on measurement.
