Senior Product Marketing

Working location at Bangchak (BTS Punnawithi Station)

Lead product marketing strategy and execution to drive revenue growth, strengthen market competitiveness and deliver successful product innovation. This role act as a key brige between Marketing, Sales, and cross functional team to ensure aligned business execution and commercial success.

Main Responsibilities

• Develop and execute comprehensive marketing plans for assigned product categories in alignment with overall business objectives.
• Prepare, allocate, and manage the annual budget planning for the assigned product portfolio.
• Plan, manage, and optimize Advertising & Promotion (A&P) activities to ensure efficient utilization of resources.
• Lead product innovation and portfolio management for both New Product Development (NPD) and Existing Product Development (EPD).
• Conduct market surveys and data analysis to identify industry trends, customer insights, and potential business opportunities.
• Consolidate accurate sales forecasts for upcoming product launches.
• Develop and execute end-to-end launch plans for new products (NPD) to ensure successful market entry.
• Establish strategic retail pricing structures for new products and present data-driven recommendations to management for approval.
• Conduct annual price structure reviews across all sales channels to maintain market competitiveness and profitability.
• Collaborate closely with the Sales team to conduct regular business reviews and performance analysis.
• Assign, supervise, and monitor tasks of subordinates to ensure operational execution meets established plans and KPIs.
• Monitor and audit ongoing marketing activities to ensure full alignment with the approved marketing strategy.
• Conduct product knowledge and technical training sessions for Product Consultant (PC) staff and promoters to ensure effective on-ground execution.

Qualifications

• Bachelor's degree in Food Sciences, Business Administration, Marketing, or a related field.
• Minimum 5 years of experience in FMCG and/or Food business.
• Strong knowledge of product marketing, brand management, and new product development.
• Strong business acumen with hands-on experience in pricing, marketing analysis and sales forecasting.
• Good command of English both in spoken and written.
• Ability to work cross-functionally with internal teams and external partners.
• Prior experience in Team Management or leadership role is preferred