Senior Sales Strategy Specialist

BYD THAILAND is looking for a Product Engineer (Product Planning) to support new product planning and launch activities in Thailand.

About the Role

Conduct in-depth analysis of Thailand's passenger car market, including competitor strategies, pricing trends, and consumer demand to support sales strategy development. Assist in developing and optimizing regional sales strategies and annual sales plans based on market insights. Regularly analyze sales performance data to identify growth opportunities, potential risks, and areas for improvement. Provide strategic sales recommendations to management to increase market share and improve dealer sales performance. Collaborate closely with marketing, product, and after-sales teams to ensure sales strategies align with overall business objectives. Prepare regular sales analysis and market intelligence reports to support management decision-making. Perform other related duties and strategic projects as assigned by management.

Responsibilities

• Conduct in-depth analysis of Thailand's passenger car market, including competitor strategies, pricing trends, and consumer demand to support sales strategy development.
• Assist in developing and optimizing regional sales strategies and annual sales plans based on market insights.
• Regularly analyze sales performance data to identify growth opportunities, potential risks, and areas for improvement.
• Provide strategic sales recommendations to management to increase market share and improve dealer sales performance.
• Collaborate closely with marketing, product, and after-sales teams to ensure sales strategies align with overall business objectives.
• Prepare regular sales analysis and market intelligence reports to support management decision-making.
• Perform other related duties and strategic projects as assigned by management.

Qualifications

• Bachelor's degree or above in Marketing, Business Administration, Automotive Engineering, or related fields.
• At least 3 years of relevant experience in the automotive industry, with familiarity with Thailand's passenger car market and industry trends.
• Experience working with an automotive OEM is preferred, with involvement in product pricing strategy, market sales strategy development, or market analysis.
• Strong analytical skills and market insight, with the ability to provide strategic recommendations based on sales data and market information.
• Strong cross-functional communication and coordination skills, with the ability to work closely with sales, marketing, and product teams.
• Proficient in office software (e.g., Excel, PowerPoint) for data analysis and reporting.
• Good communication skills in Thai and English: Chinese language ability is a plus.
• Proactive, responsible, and self-motivated, with strong learning ability and teamwork spirit.
• Willing to travel for business when required: a valid driver's license is preferred.

Working Hours

Monday to Friday, 8:30 AM – 5:30 PM (1-hour lunch break)

Work Location

Vadhana, Bangkok (BTS Asoke, MRT Sukhumvit)