Senior Social Media Executive

About the Role

We're looking for a Senior Social Media Executive who lives and breathes social media.

You're someone who knows what people are watching, sharing, talking about, and laughing at — and can quickly turn those moments into content opportunities for TrueMoney.

Your mission is to make TrueMoney more engaging, more relevant, and more talked about across social platforms — while turning great social content into meaningful traffic and business impact.

This is not just a content publishing role. We're looking for someone who understands social culture, branding, audience behavior, and what makes people stop, engage, share, and click.

What You'll Do

Social Content & Engagement

• Develop social-first content and initiatives that drive engagement, conversation, and brand relevance
• Turn business and product messages into content that people actually want to watch, read, share, and engage with
• Proactively initiate content ideas rather than waiting for briefs
• Identify opportunities to create always-on, real-time, and trend-driven content
• Continuously experiment with new formats, storytelling styles, and platform-native ideas
• Work closely with Creative, Marketing, Product, Agency, and other teams to bring social ideas to life

Social → App Traffic

• Create engaging content that goes beyond engagement and drives audiences from Social → TrueMoney App
• Understand how to integrate CTA, product benefits, promotions, and deep links naturally into social content
• Identify which content formats and topics are most effective at generating traffic and action
• Monitor social-driven traffic and continuously optimize content based on performance
• Balance entertainment, engagement, and commercial objectives without making content feel overly promotional

Trends & Social Culture

• Stay deeply connected to social trends, internet culture, memes, creators, entertainment, and online conversations
• Monitor what is happening across TikTok, Facebook, Instagram, X, YouTube, and emerging platforms
• Spot relevant trends early and translate them into brand-relevant content quickly and effectively
• Understand when TrueMoney should join a trend — and equally important, when the brand should not
• Move fast from Trend → Idea → Content → Publish while the conversation is still relevant

Brand & Creative Guardianship

• Understand TrueMoney's brand identity and ensure social content remains consistent with the brand
• Have a strong sense of visual communication, typography, fonts, colors, imagery, tone of voice, and content composition
• Understand what feels on-brand vs. off-brand, even when creating fast-moving or trend-led content
• Work closely with Creative teams and agencies to maintain quality while adapting the brand to different social platforms
• Help evolve how TrueMoney shows up socially while maintaining strong brand recognition

Social Channel Management

• Manage TrueMoney's presence across Facebook, Instagram, TikTok, LINE OA, YouTube, and X
• Own day-to-day content planning, social calendar, publishing, and channel hygiene
• Understand the different audiences, formats, algorithms, and behaviors of each platform
• Adapt content and communication rather than simply publishing the same asset across every channel
• Ensure content is published accurately, on time, and optimized for each platform

Social Listening & Share of Voice

• Monitor social conversations, brand mentions, competitors, and relevant category discussions
• Track Share of Voice (SOV) and identify opportunities to increase TrueMoney's presence in online conversations
• Understand why people are talking about the brand, not just how many mentions it receives
• Identify cultural moments, conversations, partnerships, and content opportunities that can increase organic buzz
• Work toward making TrueMoney one of the most visible and talked-about brands in its category

Performance & Learning

• Monitor performance across Reach, Engagement, Engagement Rate, Video Views, Traffic, Clicks, SOV, and other relevant metrics
• Identify top and underperforming content and understand the reasons behind performance
• Translate performance data into clear content learnings and next actions
• Identify high-potential organic content for paid amplification
• Continuously improve content based on both data and social insights

What We're Looking For

• 2+ years of experience in Social Media, Content Marketing, Digital Marketing, or related fields
• Hands-on experience managing multiple social channels, including Facebook, Instagram, TikTok, LINE OA, YouTube, and X
• Someone who genuinely loves consuming social content and naturally keeps up with what is happening online
• Strong understanding of social trends, internet culture, creators, memes, and platform behavior
• Able to spot trends and turn them into relevant brand opportunities quickly
• Good understanding of branding and visual communication, including typography, color, imagery, tone of voice, and brand consistency
• Strong creative instinct and good judgment of what makes content engaging
• Comfortable using data to understand content performance and make better decisions
• Outgoing personality — comfortable connecting, collaborating, sharing ideas, and making things happen
• Open-minded and highly adaptable — willing to experiment, learn, and move as fast as social culture moves
• Strong can-do attitude with a proactive and solution-oriented mindset
• Comfortable working in a fast-paced environment where today's plan may change because the internet changed overnight