Senior Sports Business Development & Partnerships Specialist

Job Title: Senior Sports Program Development Executive / Specialist

Turn your passion for sports into commercial impact with Thailand's No.1 Tech-Telco Company.

Join True Corporation and help create innovative sports experiences that connect audiences, partners, and leading brands across broadcast, digital, social media, and on-ground channels.

Role Details

What You'll Do

• Develop sports projects, tournaments, events, and content initiatives, including business cases, feasibility studies, proposals, budgets, revenue forecasts, implementation plans, ROI, risks, costs, and scalability.
• Generate revenue from sports rights and content assets through sponsorships, advertising, branded content, licensing, merchandising, ticketing, partnerships, and digital engagement.
• Evaluate and support negotiations covering sports media rights, licensing terms, content usage, sponsorship rights, and distribution across linear television, OTT platforms, social media, and other platforms.
• Lead end-to-end sporting event delivery, including venues, competition formats, staffing, production, broadcast integration, logistics, safety, contingency arrangements, on-site operations, and post-event evaluation.
• Develop sponsorships and strategic partnerships while coordinating internal and external stakeholders to achieve commercial, audience, operational, contractual, sponsorship, and brand objectives.

What We're Looking For

• Bachelor's degree or higher in Sports Management, Business Administration, Marketing, Communications, Event Management, Media, or a related field, with at least 5–7 years of relevant experience in the sports, media, entertainment, events, sponsorship, or broadcasting industry.
• Proven experience in sports business development, sports sponsorship acquisition and activation, sports marketing, communications, public relations, sports event or tournament management, sports media rights, or content distribution.
• Solid understanding of sports media rights, licensing structures, broadcast regulations, content distribution, digital media platforms, business cases, commercial proposals, budgets, revenue models, and complex cross-functional project management.
• Strong negotiation, presentation, communication, stakeholder management, strategic and commercial thinking, financial management, creativity, problem-solving, and influencing skills, with proficiency in Microsoft PowerPoint, Microsoft Excel, and project management tools, plus good written and spoken Thai and English.
• An established industry network and experience with television broadcasters, OTT platforms, sports rights holders, agencies, professional sports organizations, integrated sports campaigns, audience analytics, sponsorship valuation, and sports content performance measurement are preferred. Candidates must be able to manage multiple priorities, work under pressure, and work outside normal business hours when required for live events.

Ready to Make an Impact

Bring your sports industry knowledge, commercial mindset, and project management expertise to True Corporation.

• Apply today via True Careers or LinkedIn Easy Apply.