Senior Trade Marketing Brand Manager - Body & Lip

Your Tasks

Role Purpose

• Develop the execution of the brand strategy at the point of sales by understanding the needs of all markets from the ASEAN, apply the proper category & channel lenses and translating it into solutions for the customer management and field teams.
• Incorporates Channel and Shopper understanding to ensure that a clear Picture of Success (PICOS) is designed and delivered by Category and by Retail Environment
• Planning: Ensure that the ABP meets the needs of all activation markets and are properly funded and resourced.
  
  

Main Responsibilities

• Support the mapping of the needs of all activation markets and incorporate it into lead market workstreams
• ABP/ Fast Start/ Business reviews: Build ABP/ Fast Start/ Business reviews trade markeitng workstreams for Category/ Channel for all markets in the cluster
• S&OP: Build cluster forecast for Category/ Channel
• Base business and innovation: Build base business and innovation packages for all markets in the cluster: PICOS, POSM, Selling, story, selling Kit, Forecasts, etc.
• Commercial operations: Ensure a fit for purpose trade markeitng operating model is embedded in each market in the cluster, in line with the NOPM
• POSM: Design all POSM for all cluster markets for Category/ Channel
• PICOS: Customize all regional PICOS for all markets in the cluster
• Pricing: Build comprehensive pricing guidelines per RE defined and deployed for all markets in the cluster
• Promo: Design comprehensive Promotion Menu/ guidelines by Category/ Channel for all markets in the cluster
• Insights: Build, collect and communicate insights by Category/ Channel to all markets in the cluster
• Customer Engagement - Direct & Indirect: Ensure that customer and channel lenses are fully reflected into trade marketing plans and deliverables
• Presentations: Build Customer Category Presentations (Innovation, Category, JBP, T2T) as needed
• Engagement: Build content for JBP/ T2T for all defined customers in the cluster
• Thematic/ programs: Build programs for the cluster: CSR, AVC, Active Accounts etc.
• Performance Management: Work with markets on identified issues/opportunities
• Store Execution: Own a store-back mindset in all programs and workstreams
• Win the Shopper: Build content for WTS
• Trax: Build quality content (MSL, Primary shelf KPIs). Work with markets to address gaps
• Top stores: Work with markets to build robust top store program to drive outperformance
• Field immersion: Do trade visits to verify retail context and collect information / insights about execution, trends, and competitors
  
  

Your Profile

• At least 5 years of experience in Marketing, Sales, Shopper Marketing, or Trade Marketing, preferably in FMCG.
• Good understanding of key sales channels and multi-channel strategies.
• Strong financial analysis skills and ability to translate brand and channel strategies into execution.
• Customer-centric mindset with strong business acumen and ability to identify customer needs and drive business growth.
• Strong stakeholder management and communication skills in a matrix organization.
• Ability to manage ambiguity, navigate conflicts, and adapt to a fast-paced, changing environment.
• Results-oriented, proactive, hands-on, and collaborative, with a passion for simplification and synergy.
• Fluent in English, both written and spoken.
  
  

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Additional Information

Office Location:6th and 7th Fl. Sathorn Square Office Tower, 98 North Sathorn Road, Silom, Bangrak, Bangkok 10500. (Remotely Working from home could be applied)