Plan and execute retail / shopping mall property-level marketing campaigns to drive traffic, tenant sales, and revenue
Develop integrated marketing campaigns (online + on-ground) aligned with retail brand positioning and tenant mix strategy
Deliver measurable business outcomes such as foot traffic, conversion rate, and tenant sales uplift
Collaborate closely with leasing, operations, and tenants (retailers/brands) to execute end-to-end marketing initiatives
Drive tenant engagement and participation in mall-wide marketing campaigns and promotions
Lead digital marketing and O2O (online-to-offline) strategies including social media, CRM, and performance campaigns
Monitor and analyze campaign performance, optimize ROI, and improve commercial impact continuously
Ensure all executions comply with brand guidelines, retail standards, and are delivered on time and on budget
Qualifications
Bachelor's degree in Business Administration, Marketing, Communication, Real Estate, Economics, or related field
5–8 years of marketing experience, with strong preference for candidates from retail business (shopping mall, retail property, department store, retail brand, or lifestyle commercial space)
Proven experience in managing both offline and online marketing campaigns in retail environments
Strong understanding of retail marketing dynamics, tenant mix, and O2O customer journey
Data-driven mindset with strong analytical and performance marketing skills
Experience working cross-functionally with leasing, operations, and external tenants/brands
Strong project and vendor management capabilities
Creative, execution-focused, and results-oriented with a growth mindset
