Social Media & Content Specialist, LWT APAC

About the Role

Lixil is hiring a Social Media & Content Specialist, LWT APAC, for the Bangkok Location. Please note that this position is for a 1-year contract. This Position will report to the Leader, Demand & Digital Media Marketing, APAC

Primary purpose: The Lead, Social Media & Content is responsible for end-to-end social content creation, calendar management, and publishing across nine APAC markets for LWT's brand portfolios, including GROHE, GROHE SPA, American Standard, and INAX. Operating as the primary in-house creator and brand-fluency gate, this role manages daily social channel execution, short-form video production, localized visual asset design, and community management. The position establishes a central content pipeline that connects regional brand strategy with market-level execution, ensuring consistent brand standards, efficient SLA-driven asset delivery, and continuous social engagement across all owned channels.

Responsibilities

Content Ideation & Multi-Brand Execution

• Create localised social and marketing collateral for the core regional brands (American Standard, INAX) and the premium growth brands (GROHE, GROHE SPA), holding two distinct brand registers without blurring them.
• Conceptualise, script, shoot and edit short-form and long-form digital content — Reels, TikTok, YouTube Shorts, LinkedIn video, trade stories and web assets — aligned with brand guidelines and the regional design system.
• Produce engaging coverage of flagship activations, showroom launches at the LIXIL Experience Centers, trade events, design exhibitions and influencer and architect collaborations.
• Write social copy in English to a standard that survives localisation across nine markets, with a voice calibrated to premium and to mass.
• Own and run the regional always-on content calendar so social operates as a continuous presence rather than a series of campaign bursts, and markets receive a calendar rather than build one.

Studio & Production Operations

• Build and manage a structured digital asset library so local marketing teams and digital leads can find and deploy assets quickly, without re-requesting or re-originating them.
• Build and maintain the social template and localisation kit — formats, safe areas, copy frameworks, asset naming — so markets adapt regional work at speed rather than commissioning locally.
• Brief, direct and quality-control a freelance and creator bench, extending capacity flexibly at peak without adding fixed cost and holding external contributors to the same standard.
• Apply AI-assisted production tools where they demonstrably improve speed, localisation or cost per asset — generative editing and resizing, automated versioning, language adaptation and asset tagging.

Social Strategy, Optimisation & Performance Integration

• Partner with Performance Media to optimise organic and paid social assets against real-time performance data — click-through rate, engagement rate, cost per qualified lead and customer acquisition cost — so content is measured by contribution to conversion, not by output volume.
• Monitor social trends, platform updates and emerging formats across the interior design, bath and kitchen, architectural and luxury sectors to keep brand content current and relevant.
• Maintain strict brand consistency, visual standards and tone of voice across all active social and digital channels, acting as the brand-fluency gate at the point of posting — regional assets and templates are the default, market-originated content the exception.
• Run community management and social listening across owned channels, responding within agreed service levels and escalating reputation issues to Communications & PR rather than handling them independently.

Throughput, Standards & Capacity Management

• Own production throughput against a published service-level agreement, including the ring-fenced share of studio capacity reserved for the GROHE growth engine.
• Track and report cost per asset, turnaround time and in-house share of output against the agency baseline
• Partner with Retail Design & Visual Merchandising so social, showroom and retail execution operate as one visual system

Qualifications

• Bachelor's degree in Marketing, Communications, Design, Film/Media or a related field; equivalent portfolio-based experience considered.

Required Skills

• Minimum 6 years producing branded social and content, with at least 2 years working across multiple markets or languages.
• Genuine hybrid making capability — able to shoot, cut, design and write to a publishable standard without a supporting team. This is the single most important requirement: a specialist in one discipline will require three further hires to be productive and defeats the purpose of the role.
• Portfolio spanning both film and static, and both premium and mass-market work — ideally for brands with a physical retail, showroom or considered-purchase presence.
• Demonstrated experience producing at volume to a repeating calendar, not only producing occasional high-craft pieces.
• Experience briefing and quality-controlling freelancers, creators or production partners, not solely producing own work.
• Practical experience with AI-assisted production tools for editing, versioning, localisation or asset management, with a clear view of where they add value and where they do not.
• Experience in APAC markets, or strong exposure to multi-market, multicultural regional work.

HARD SKILLS

• Design fluency in the Adobe suite or equivalent, working to an existing design system and template library rather than originating identity.
• Social copywriting in English, able to hold two distinct brand registers — premium and mass — without blurring them.
• Platform command across Instagram, TikTok, YouTube, Facebook, LinkedIn and regional platforms relevant to APAC markets, including native format and algorithm literacy.
• Social management and scheduling platforms, community management tooling and social listening.
• Production planning and traffic management — running a queue, sequencing work and holding deadlines against a

About Lixil

LIXIL. A home for everyone.

Every person on the planet dreams of a better home. And at LIXIL, we're committed to making better homes a reality for everyone, everywhere. We make it happen with pioneering water and housing technology solutions. Home to world-leading brands like INAX, American Standard, GROHE, TOSTEM, and many more, we touch the lives of more than a billion people each day, transforming houses into homes.

Our planet is the home we all share. So how we do business matters. Our inclusive and empowering culture, entrepreneurial spirit, and commitment to having a positive impact on the planet are integral to our business strategy.

LIXIL today is on a journey of transformation. The world around us is changing. Technological advances. Evolving needs. New demographics. Shifting expectations. These changes serve as opportunities for solutions to be discovered and to unlock progress for all.

We invite you to make this journey with us. It is as challenging as it is inspiring. Together, we can shape the future of living. We're a home for growth, for imagination, for creativity. A home for your talent and ambition. A home for everyone.

http://www.lixil.com/