Job Description

About Incas by Asiya Life

Incas by Asiya Life is a growing natural and organic wellness brand offering a range of USDA Organic products, including superfoods, herbal teas, spices, and specialty ingredients sourced from Thailand and around the world.

We are looking for a creative, commercially minded, and highly independent Social Media & E-Commerce Manager to take ownership of our digital presence and help grow our direct-to-consumer business.

This is a hands-on role for someone who understands that social media is not just about posting content — it is about building the brand, generating traffic, acquiring customers, and driving sales.

About the Role

As our Social Media & E-Commerce Manager, you will be responsible for the day-to-day management and growth of Instagram, Facebook, TikTok, Google Ads, and our direct-to-consumer website, with a specific focus on the U.S. market.

Incas by Asiya Life currently focuses exclusively on the U.S. market, so a strong understanding of U.S. consumers, U.S. e-commerce, digital marketing trends, social media behavior, and the U.S. natural, organic, wellness, and specialty food market is essential for this role.

You will have significant autonomy and will be expected to develop and execute ideas independently, test what works, and continuously improve our online presence and sales performance in the U.S. market. This is a remote and flexible position, with online meetings as needed and occasional in-person meetings.

Key ResponsibilitiesSocial Media Management

Full management of Incas by Asiya Life's Instagram, Facebook, and TikTok accounts
Develop and execute a consistent social media strategy aligned with our brand and products
Create and coordinate engaging content including:
Reels
TikToks
Stories
Product-focused content
Educational content
Lifestyle content
Promotional campaigns
Develop monthly content calendars and posting schedules
Write captions, hooks, and calls-to-action
Identify trending content formats, sounds, topics, and opportunities
Monitor engagement and community interaction
Respond to comments and messages where appropriate
Grow followers and, more importantly, convert social media attention into website traffic and sales
Continuously test different content styles and formats to identify what performs best

Content Creation

Plan and produce short-form video content for Instagram Reels and TikTok
Create simple product photography and visual content where needed
Repurpose content across Instagram, Facebook, TikTok, and the website
Work with the company to develop campaigns around new products, promotions, seasonal events, and launches
Coordinate with external photographers, designers, or creators when required

You do not need to personally do every type of professional photography or graphic design, but you should be comfortable creating high-quality social content independently using tools such as Canva, CapCut, or similar platforms.

Google Ads & Website Traffic

Manage and optimize Google Ads campaigns targeting U.S. consumers to generate qualified traffic and sales through our direct website
Conduct keyword and audience research with a strong understanding of U.S. search behavior and consumer intent
Monitor campaign performance, CPC, CTR, conversion rate, ROAS, and cost per acquisition
Test different ad copy, keywords, audiences, and landing pages
Identify opportunities to reduce customer acquisition costs and improve ROAS
Track U.S. website traffic and conversion performance
Identify which products and campaigns are generating the strongest returns among U.S. customers
Provide recommendations for promotions, landing pages, bundles, and campaigns that are relevant to the U.S. market
Stay up to date with U.S. digital advertising trends, consumer behavior, competitors, and emerging opportunities

E-Commerce Management

Manage and continuously improve the Incas by Asiya Life direct-to-consumer website with a U.S. customer-first approach
Monitor website sales, traffic, conversion rate, and customer behavior
Ensure products, pricing, images, descriptions, promotions, and collections are up to date and appropriate for the U.S. market
Create and manage website promotions and campaigns targeting U.S. consumers
Recommend ways to increase average order value and repeat purchases
Identify website issues that may negatively impact customer experience or conversions
Support new product launches and online campaigns specifically for the U.S. market
Monitor U.S. competitors and digital trends in the natural, organic, wellness, specialty food, and CPG categories

Analytics & Growth

Track weekly and monthly digital performance
Monitor:
U.S. website traffic
U.S. revenue
Conversion rate
Google Ads ROAS
Customer acquisition cost
Social media engagement
Follower growth
Website conversion
Provide regular performance reports and recommendations
Use data to determine what content, advertising, and products are performing best with U.S. consumers
Continuously test, learn, and optimize the customer journey from social media → website → purchase → repeat purchase

The goal is not simply to increase followers. The goal is to increase profitable online sales in the U.S. market.

What We're Looking For

2–5+ years of experience in social media, digital marketing, e-commerce, or a similar role
Proven experience managing Instagram, Facebook, and TikTok
Strong understanding of short-form video content
Experience running Google Ads is highly preferred
Experience managing or growing an e-commerce website
Strong knowledge of the U.S. market and U.S. consumer behavior — this is essential
Understanding of U.S. e-commerce trends, digital marketing, social media trends, and online purchasing behavior
Experience marketing to or managing digital campaigns for U.S. customers is strongly preferred
Understanding of U.S. competitors and the U.S. natural, organic, wellness, food, supplement, beauty, or CPG market is a strong advantage
Strong understanding of digital marketing funnels and customer acquisition
Comfortable analyzing data and making decisions based on performance
Strong written English and the ability to create content that feels natural and relevant to a U.S. audience
Creative, commercially minded, and proactive
Highly organized with excellent follow-up skills
Able to work independently without needing constant direction
Comfortable experimenting, testing, and learning
Able to think from the perspective of a U.S. consumer rather than a Thai/local market consumer