Social Media Manager

We are building the Gen-Z tech brand in Thailand.

The Social Manager will lead Infinix's social presence — owning content strategy, managing agencies, and ensuring the brand shows up in a culturally relevant way across platforms.

This role sits at the intersection of content × community × commerce.

Key Responsibilities

1. Social Content Strategy & Management

• Own social content direction across TikTok, IG, FB and emerging platforms
• Plan and oversee content calendars aligned with campaigns and always-on needs
• Ensure content is social-first, culturally relevant, and engaging
• Continuously optimize based on performance and trends

2. Agency & Execution Management

• Lead and manage external social, creative, and production agencies
• Develop clear briefs and ensure high-quality content output
• Oversee end-to-end content production (idea → shoot → delivery)
• Ensure consistency in tone, quality, and brand expression

3. Community & Engagement

• Oversee community management and interactions
• Build engagement strategies to grow brand affinity and loyalty
• Identify conversation opportunities and reactive content moments
• Monitor sentiment and provide insights back to the team

4. E-commerce & Campaign Integration

• Coordinate with e-commerce team to support product pushes and promotions
• Ensure social content drives traffic and conversion where relevant
• Integrate social into full campaign rollouts (launches, promos, activations)
• Support always-on selling moments through content and community

Requirements

1. 4–6 years experience in social media / digital / content roles
2. Strong understanding of Thai social landscape and Gen-Z behavior
3. Experience managing agencies and content production
4. Strong sense of content, trends, and platform mechanics