Sr. Specialist, Corporate Trade Plan

Responsibilities:

• Develop and manage trade campaign strategies and promotional plans for Small Format stores, considering channel characteristics, customer behavior, and business objectives.
• Establish format-specific campaign guidelines, promotional mechanics, and investment approaches to support sales growth and improve store performance.
• Collaborate with Category, Marketing, and Operations teams to ensure campaigns are effectively executed across stores. Analyze campaign performance, sales results, and promotional effectiveness to identify opportunities and recommend improvement actions.
• Provide insights and recommendations to enhance trade planning and maximize commercial impact.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Economics, Retail Management, or a related field. MBA is an advantage.
• Minimum 8 years of experience in Trade Marketing, Commercial Planning, Category Management, Retail Marketing, or Commercial Strategy within retail or FMCG industries.
• Strong understanding of modern retail business, promotional planning, category management, and customer purchasing behavior.
• Proven experience in developing annual trade campaign strategies that drive sales, customer traffic, transaction, basket size, and market share.