Strategic Marketing Communication

Job Overview

Drive end-to-end strategic marketing communication initiatives by transforming business priorities, customer insights, and product value propositions into impactful, customer-centric campaigns. Own campaign development and execution across multiple channels while partnering with cross-functional teams, agencies, and stakeholders to deliver measurable business outcomes and maintain brand excellence.

Role Responsibilities

• Develop communication strategies, campaign propositions, and messaging frameworks aligned with business goals, customer needs, and brand positioning.
• Lead end-to-end campaign and product launch execution from insight generation and briefing through launch, optimization, and performance review.
• Translate product features and business objectives into compelling customer-focused messaging, content, and creative concepts across channels.
• Leverage customer insights, market research, campaign performance data, and competitive intelligence to strengthen communication effectiveness.
• Manage and influence internal stakeholders, business counterparts, agencies, and partners to ensure alignment, timely execution, and delivery excellence.
• Oversee campaign planning, workload prioritization, resource management, and risk mitigation to ensure successful delivery.
• Provide creative direction and evaluate campaign concepts, ensuring strong storytelling, design quality, brand consistency, and customer relevance.
• Drive campaign measurement, optimization, and continuous improvement through KPI tracking and data-driven recommendations.
• Ensure compliance with brand, legal, risk, privacy, and regulatory requirements throughout campaign development and execution.
• Adopt approved AI tools and emerging technologies to enhance productivity, content quality, and marketing effectiveness while maintaining governance standards.

Qualifications

• Bachelor's degree or higher in Marketing, Communication, Advertising, Business, Media, Journalism, or related disciplines.
• 5–7 years of experience in strategic marketing communication, integrated campaigns, brand communication, advertising, content marketing, or related fields.
• Proven track record of independently delivering end-to-end campaigns involving multiple stakeholders and cross-functional teams.
• Strong stakeholder management, influencing, negotiation, and relationship-building skills.
• Experience managing campaign priorities, capacity planning, resource allocation, and project execution.
• Strong strategic thinking, creative development capabilities, visual literacy, and brand communication expertise.
• Experience working with creative agencies and managing creative development, production, and delivery processes.
• Fluent in Thai with working proficiency in English; familiarity with AI-enabled marketing tools is an advantage.