Thailand - Ecommerce Digital Marketing

About us: Keep moving 永不止步

ANTA was established in 1991; while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the Company is to bring the transcendent sports spirit into everyone's life. ANTA Sports principally engages in R&D, design, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE and JACK WOLFSKIN, etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).

About the role:

We are looking for an E-Commerce Digital Marketing Executive to drive online sales and marketing performance across TikTok Shop, Lazada, and Shopee. This role will manage performance campaigns, optimize budgets, analyze data, and work closely with cross-functional teams to achieve business targets.

Responsibilities:

• Manage and optimize marketing budgets across e-commerce marketplaces (e.g. TikTok Shop, Lazada, Shopee) to maximize sales performance, ROAS, ROI, and overall marketing efficiency.
• Plan, execute, and optimize performance-driven online campaigns, including key sales events, promotional campaigns, product launches, and always-on activities.
• Monitor and analyze daily campaign performance, including traffic, impressions, clicks, CTR, conversion rate (CVR), orders, sales, AOV, and other key performance indicators to identify opportunities for optimization.
• Manage and optimize ROAS, ROI, CPAS, and CIR** across campaigns and platforms, including budget allocation, bidding, targeting, and campaign adjustments to achieve business and efficiency targets.
• Analyze traffic and conversion performanceby platform, campaign, product, and traffic source to identify performance gaps, growth opportunities, and key drivers of sales.
• Manage KOL / Creator performance** for e-commerce campaigns, including influencer selection, content coordination, posting timelines, campaign tracking, and performance evaluation based on sales and efficiency KPIs.
• Work closely with E-Commerce, Content and Merchandising to ensure campaign readiness, including pricing, product assortment, stock availability, promotion setup, content, and campaign mechanics.
• Track, consolidate, and analyze performance data** across platforms and campaigns, prepare regular performance reports, and provide actionable insights and recommendations to improve sales and marketing efficiency.
• Conduct post-campaign analysis to evaluate campaign performance, budget utilization, ROAS/ROI/CPAS, traffic and conversion results, identify key learnings, and apply insights to future campaigns.
• Identify performance trends and optimization opportunities** through data analysis, competitor activities, platform trends, and customer behavior to support continuous improvement of e-commerce marketing performance.
• Support e-commerce and digital marketing initiatives** and other related projects as assigned.

Requirements:

• Bachelor's degree in Marketing, Digital Marketing, E-Commerce, or a related field.
• 2–4 years of experience in E-Commerce, Digital Marketing, or Performance Marketing.
• Hands-on experience with TikTok Shop, Lazada, Shopee, or other e-commerce platforms.
• Strong understanding of ROAS, ROI, CPAS, CTR, CVR, and campaign performance analysis.
• Strong analytical, communication, and coordination skills.
• Good command of spoken and written English, with the ability to communicate effectively with regional and international teams.
• Proficiency in Excel or Google Sheets.
• Experience in KOL / Creator campaign management is a plus.