Vice President Sales Marketing

Responsibilities

• Develop and drive business strategy for Consumer Technology and Lifestyle Products to achieve revenue targets and align with company direction.
• Plan product portfolio strategy by analyzing market trends, consumer behavior, competitors, and new business opportunities.
• Manage product portfolios including Sports & Health Tech, and Tech Gadgets, covering sourcing, pricing strategy, and go-to-market execution.
• Plan and manage annual revenue, profit, inventory, and P&L of the Business Unit.
• Oversee sales channel strategy and marketing activities across B2C, B2B, and online platforms to expand customer base and market penetration.
• Build and lead a high-performance team through result-driven culture, constructive feedback, and career development.
• Manage and improve business operations for efficiency.

Qualifications

• Minimum 10 years of experience in Sales & Marketing, preferably in Consumer or Commercial Technology. Marketing background is an advantage.
• Experience managing a team of at least 10 people, or managing multiple Sales/Marketing teams.
• Experience working with international customers or business partners.