AM - Performance Marketing

Key Responsibilities

Performance Marketing & Paid Campaigns

• Plan, execute and optimise paid campaigns across Meta Ads (Facebook and Instagram), and other relevant platforms.
• Manage campaign budgets, audience targeting, keyword research, bidding strategies and conversion optimisation.
• Implement targeting and marketing campaigns to convert website visitors and prospective customers into qualified leads.
• Monitor campaign performance and optimise cost per lead, cost per qualified lead and conversion rates.

B2B Lead Generation & Business Growth

• Build lead-generation funnels covering awareness, enquiry, qualification, sales follow-up and conversion.
• Identify new digital channels and growth opportunities to expand the company's customer base in India and international markets, where relevant.

AI-Driven Marketing & New-Age Strategies

• Use AI tools for audience research, competitor analysis, campaign planning, ad-copy development and marketing insights.
• Leverage AI-assisted creative tools to develop and test ad variations, campaign messaging and content ideas.
• Explore platform-native AI advertising features, automated bidding, audience optimisation and campaign testing.
• Use AI to improve marketing productivity, analyse performance trends and identify growth opportunities.
• Stay updated on emerging digital marketing technologies and implement relevant initiatives based on measurable business value.

Analytics, Tracking & Reporting

• Track campaign performance
• Prepare regular performance dashboards covering advertising spends, lead volume, qualified leads, CPL, conversion rates and return on advertising spend wherever applicable.
• Analyse website traffic, landing-page performance and lead funnel drop-offs.
• Present actionable insights and recommendations to improve campaign effectiveness and marketing ROI.

Conversion Rate Optimisation & Website Growth

• Analyse website performance to identify lead-generation and conversion opportunities.
• Recommend improvements to landing pages, enquiry forms, calls to action and customer journeys.
• Coordinate with website, SEO, content and design teams to improve traffic quality, user experience and conversions.
• Support organic search visibility and content initiatives aligned with business and lead-generation objectives.

Required Skills & Qualifications

• 3–5 years of hands-on experience in performance marketing, paid media or digital acquisition.Strong working knowledge of Google Ads and Meta Ads Manager.
• Proven experience in B2B lead generation, preferably for high-value products or services.
• Experience managing advertising budgets, campaign optimisation and conversion-focused marketing.
• Practical familiarity with AI tools for marketing activities.
• Understanding of landing-page optimisation, remarketing, lead funnels and conversion rate optimisation.
• Strong communication and coordination skills, with the ability to work closely with sales, creative and technology teams.