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ABOUT THE ROLE
The Boutique Manager leads an energetic and passionate team of people who are dedicated to creating experiences with our clients, responsible for all retail activities that contribute to the brand's image and leadership in the market by liaising with field, corporate and global functions.
What impact you can create at CHANEL
Lead & Develop High‑Performing Teams
Inspire, coach, and develop Beauty Advisors and other beauty specialists through continuous feedback
Drive onboarding, training, and succession planning with key partners
Foster an inclusive, ethical, and high‑engagement team culture
Drive Business & Entrepreneurial Performance
Achieve sales targets and KPIs through analysis and action planning
Lead by example on the floor, actively selling and servicing clients
Grow CRM performance by building loyal and engaged client communities
Deliver Consistent & Memorable Client Experiences
Set and uphold high standards of the CHANEL client experience
Create personalised, relationship‑driven client journeys
Leverage client feedback to elevate service quality and team capability
Ensure Operational & Financial Excellence
Oversee staffing, inventory, loss prevention, and counter operations
Ensure compliance with brand, VM, grooming, and audit standards
Identify opportunities and provide insights to Area Retail Manager
You are energised by
Leading and developing people through coaching, motivation, and empowerment
Creating meaningful client experiences that embody CHANEL's luxury codes
Solving business challenges with strategic thinking, creativity, and agility
Working in a dynamic retail environment where excellence is expected and celebrated
Representing CHANEL with pride, authenticity, and passion
What you will bring
Minimum 3+ years experience leading a beauty or fragrance frontline team, with proven people management skills
Strong capability in coaching, performance management, and team development
Solid commercial acumen with experience driving sales, KPIs, and CRM performance
Fluent in Thai and English, with a positive, professional, and client‑centric personality
Strong organizational skills, attention to detail, and comfort with digital tools
Passion for luxury retail and delivering elevated client experiences
What CHANEL can offer you
Brand Legacy: In-depth exposure into the rich brand and cultural evolution of the House of Chanel.
Leadership: exercise your leadership to develop strategic goals.
Talent Development: Chanel is committed to developing and empowering our people.
Collaborative Culture: Be part of a collaborative and inclusive culture, where diverse perspectives are valued, and partnerships are fostered across functions and regions.
Support and Resources: As a leader at Chanel, you will have access to the resources, support and infrastructure needed to continue to grow successfully.
Chanel is a French luxury fashion house that was founded by couturière Coco Chanel in 1910. It focuses on women's ready-to-wear clothes, luxury goods and accessories.
Job ID: 145576337