Business Development and Principal Manager, CASE APAC

Azelis brings Innovation Through Formulation by developing safer, healthier, cleaner solutions to the market. How Azelis is a multi-billion dollar global distributor of specialty chemicals and food ingredients, and represents first-class manufacturers across Life Sciences and Industrial Chemicals

We currently employ more than 2,400 talented individuals in more than 50 countries with offices across Europe, Asia-Pacific and Americas.

Role Purpose

Based anywhere within APAC where Azelis has offices, the Business Development and Principal Manager is a senior role within Azelis with responsible for driving profitable growth, principal acquisition and managing strategic principal partnerships across APAC. Along with the Market Segment Director (MSD), the role acts as a key driver of new principal acquisition for the BU within APAC and as business partner with country sales teams to manage our strategic principals.

Key Responsibilities

Growth & Commercial Performance

• Drive BU growth by identifying potential new principals that fit strategically with our CASE business
• Prepare and deliver winning pitches to secure new principal appointments
• Support country sales teams to help deliver growth objectives for key principals.
• Secure principal support on pricing, supply allocation, innovation, and commercial priorities.
• Maintain a strong opportunity pipeline and track initiatives through CRM
• Drive revenue, GP & EBITA performance across the principal portfolio.

Strategic Principal Management

• Manage and grow relationships with strategic principals across APAC.
• Build strong partnerships at local, regional, and global levels, including senior leadership.
• Develop and execute principal growth strategies and joint business plans.
• Drive principal engagement, satisfaction, and long-term partnership development.

Strategic Alignment & Executive Engagement

• Lead regular business reviews with principals and internal stakeholders.
• Align commercial priorities, growth plans, and strategic initiatives.
• Facilitate executive-level engagement between principal and Azelis leadership teams.
• Build relationships with regional counterparts in Europe, The Americas, Middle East & Africa to foster cross regional growth opportunities for new principals

Market Intelligence & Reporting

• Provide market, customer, and competitor insights to support business decisions.
• Monitor pipeline performance on behalf of principals
• Ensure timely and accurate internal and external reporting.

Key Success Measures

• Revenue Growth
• GP & EBITA Performance
• New profitable principals secured
• Principal retention
• Principal satisfaction

Qualifications & Experience

• Ideally a Bachelor's degree in business, chemistry, engineering or related discipline.
• 10+ years experience within the specialty chemicals distribution sector, ideally in the coatings sector
• Strong track record in managing principal partnerships and driving profitable growth.

Key Competencies

• Strong knowledge of the CASE segment – especially chemical manufacturing (principals)
• Strong English language skills
• Strategic Relationship Management
• Commercial Acumen
• Business Development
• Negotiation & Influencing
• Cross-functional Leadership
• Strategic Thinking
• Results Orientation

Scope: Regional responsibility for business development of Azelis principal base and strategic principals across APAC. Accountable for growth, profitability, principal expansion, and partnership success.