Business Director - Entertainment & Experiences

The Director, Entertainment Partnerships & Experiences will lead the development and commercialization of live entertainment, fan experiences, artist collaborations, sponsorships, brand partnerships, and regional business opportunities. This role is responsible for creating innovative entertainment experiences that connect artists, brands, consumers, and business partners while driving revenue growth and strengthening market presence across Thailand and Southeast Asia.

The successful candidate will possess extensive experience within entertainment, concerts, festivals, music, talent management, media, lifestyle, tourism, sports entertainment, or experiential marketing sectors. Strong industry connections and proven success in building strategic partnerships are essential.

Key Responsibilities

Business Development & Commercial Growth

• Develop and eecute growth strategies for the entertainment and experiences business.
• Identify new revenue opportunities through partnerships, sponsorships, licensing, and content commercialization.
• Build and maintain relationships with key clients, brands, agencies, promoters, artists, and media partners.
• Drive business expansion across Thailand and regional markets.

Entertainment & Experiences

• Lead the planning and commercialization of concerts, festivals, fan meetings, brand activations, and experiential events.
• Create innovative entertainment concepts that enhance audience engagement and customer experience.
• Collaborate with artists, talent agencies, and content creators to develop unique entertainment offerings.

Strategic Partnerships & Sponsorships

• Secure sponsorship and partnership agreements with leading local and international brands.
• Develop integrated marketing and partnership programs that deliver value for all stakeholders.
• Negotiate commercial terms, endorsements, licensing agreements, and strategic collaborations.

Licensing & IP Commercialization

• Identify opportunities to monetize entertainment content, music rights, and intellectual property assets.
• Manage relationships with rights holders, publishers, entertainment companies, and licensing partners.
• Lead contract negotiations and partnership agreements.

Leadership & Stakeholder Management

• Lead cross-functional teams across partnerships, events, marketing, and commercial functions.
• Manage key stakeholder relationships and represent the organization at industry events.
• Provide strategic recommendations to senior management on growth opportunities and market trends.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, Entertainment Management, or related field.
• Minimum 10 years of experience in entertainment, media, live events, music, sponsorship, experiential marketing, or related industries.
• Proven success in business development, partnership management, and revenue generation.
• Strong negotiation and commercial leadership skills.
• Established network within the entertainment, media, artist management, and brand partnership ecosystem.