- Financial Partnership Strategy
Identify, develop, and maintain strategic alliances with banks, fintech companies, and other
financial service providers.
Negotiate commercial agreements, including revenue sharing and joint investment models.
Create innovative payment solutions such as co-branded credit cards, installment
programs, and digital wallets to enhance customer experience and loyalty.
Ensure strict compliance with financial regulations and internal risk management policies.
- Campaign Development & Growth
Design co-branded campaigns with financial partners to increase purchase frequency and
retention among existing customers.
Build and manage a stratagic annual campaign calendar, aligned with seasonal peaks and
business objectives.
Integrate loyalty mechanics, such as point earn/burn, personalized rewards, and tier-based
benefits into campaigns.
Collaborate with Marketing, Loyalty, and Data teams to track campaign performance and
optimize based on analytics.
- Fundraising & Co-Funding for Growth
Secure external campaign funding from financial partners to support high-impact initiatives
Build compelling ROI-driven business cases to attract investment and increase partner co-
funding participation.
Develop a structured framework for funding allocation and monitoring fund usage for
measurable results.
- Performance Tracking & Reporting
Define and track partnership KPls, ensuring accountability and transparency.
Provide monthly and quarterly performance reports to senior management, with insights on
campaign impact, funding utilization, and future opportunities.
Continuously evaluate partnership contributions to sales, retention, and loyalty metrics.
Requirements
Education
Bachelor's degree in business administration, Finance, Marketing, or related field (master's
degree preferred).
Experience
3+ years of experience in financial partnerships, business development, or campaign
management, ideally within retail, banking, fintech, or FMCG sectors.
Proven track record in negotiating high-value financial partnerships and managing co-
funded campaigns.
Experience with loyalty programs, credit card ecosystems, and customer engagement
platforms is highly desirable.
Skills & Competencies
Strong negotiation and stakeholder management skills with a collaborative mindset.
