Digital Marketing Specialist

Job Title: Digital Marketing Specialist (Freelance / Contract)

Contract Duration: 12 Months

Work Type: Freelance / Contract

Location: Remote

Hours: 25 hours per week

Timezone: Flexible (availability during business hours expected)

About the Role

We are seeking a talented and results-driven Digital Marketing Specialist to join our performance marketing team on a 12-month contract basis. In this role, you will manage, optimize, and scale paid advertising campaigns across multiple digital platforms with a strong focus on performance, ROI, and data-driven decision-making.

This is a remote, freelance opportunity offering flexible working hours and exposure to diverse campaigns across multiple industries.

Key Responsibilities

Campaign Management

• Monitor and track daily performance metrics across all paid media platforms, identifying trends and optimization opportunities
• Plan, execute, and manage performance marketing campaigns across:
• Google Ads
• Microsoft Ads
• LinkedIn Ads
• Meta Ads (Facebook & Instagram)
• Reddit Ads
• YouTube Ads
• Optimize budgets, bids, audiences, and creatives to maximize ROAS while meeting CPA targets
• Conduct ongoing A/B testing and creative iterations to improve campaign performance

Analytics & Reporting

• Build and maintain performance dashboards using Looker Studio or Google Sheets
• Prepare weekly and monthly performance reports with clear insights and recommendations
• Analyze KPIs such as CTR, conversion rate, ROAS, CAC, and overall campaign effectiveness

CRM & Sales Pipeline Integration

• Manage Salesforce pipeline reporting and ensure accurate tracking of paid-campaign leads
• Collaborate with sales teams to align on lead quality, conversion metrics, and revenue impact
• Monitor lead scoring and qualification to improve targeting and campaign outcomes
• Deliver regular reports connecting ad spend to pipeline and revenue results

Social Media & LinkedIn Management

• Boost and promote LinkedIn posts to increase reach and engagement
• Manage start and end dates for promotional and time-sensitive posts
• Coordinate with content teams on LinkedIn content strategy and timing
• Track LinkedIn post performance and suggest optimization improvements

Required Qualifications

Must-Have Certifications

• Active Google Ads certification (Search, Display, or Shopping)
• Active LinkedIn Ads certification

Nice-to-Have Certifications

• Microsoft Ads certification
• Meta Blueprint (Facebook/Instagram) certification
• YouTube Ads certification

Technical Skills

• 2+ years of hands-on experience managing paid advertising campaigns across multiple platforms
• Strong working knowledge of Google Ads, Microsoft Ads, Meta Ads Manager, and LinkedIn Ads
• Solid understanding of campaign structure, targeting, bidding strategies, and creative optimization
• Proven ability to analyze performance data and implement data-driven optimizations
• Strong attention to detail and ability to manage multiple campaigns simultaneously

Professional Skills

• Strong analytical and problem-solving skills
• Excellent written and verbal communication
• Ability to work independently and manage time effectively in a remote setup
• Adaptability to platform changes and evolving marketing trends

Additional Preferred Qualifications

Tools & Platforms

• Experience with Looker Studio (Google Data Studio)
• Hands-on experience with Salesforce for lead and pipeline reporting
• Advanced knowledge of Google Analytics 4 (GA4) and conversion tracking
• Familiarity with HubSpot or similar marketing automation tools

Experience

• Experience managing monthly ad budgets of $50K+
• Strong understanding of A/B testing and statistical significance
• Knowledge of conversion rate optimization (CRO) principles
• Experience with attribution models and multi-touch attribution
• Background in B2B lead generation or e-commerce marketing

Work Arrangement

• Contract Type: Freelance / Contract (12 months)
• Hours: 25 hours per week
• Location: Fully Remote
• Schedule: Flexible working hours
• Communication: Slack, email, and regular check-ins