Job Title: Digital Marketing Specialist (Freelance / Contract)
Contract Duration: 12 Months
Work Type: Freelance / Contract
Location: Remote
Hours: 25 hours per week
Timezone: Flexible (availability during business hours expected)
About the Role
We are seeking a talented and results-driven Digital Marketing Specialist to join our performance marketing team on a 12-month contract basis. In this role, you will manage, optimize, and scale paid advertising campaigns across multiple digital platforms with a strong focus on performance, ROI, and data-driven decision-making.
This is a remote, freelance opportunity offering flexible working hours and exposure to diverse campaigns across multiple industries.
Key Responsibilities
Campaign Management
- Monitor and track daily performance metrics across all paid media platforms, identifying trends and optimization opportunities
- Plan, execute, and manage performance marketing campaigns across:
- Google Ads
- Microsoft Ads
- LinkedIn Ads
- Meta Ads (Facebook & Instagram)
- Reddit Ads
- YouTube Ads
- Optimize budgets, bids, audiences, and creatives to maximize ROAS while meeting CPA targets
- Conduct ongoing A/B testing and creative iterations to improve campaign performance
Analytics & Reporting
- Build and maintain performance dashboards using Looker Studio or Google Sheets
- Prepare weekly and monthly performance reports with clear insights and recommendations
- Analyze KPIs such as CTR, conversion rate, ROAS, CAC, and overall campaign effectiveness
CRM & Sales Pipeline Integration
- Manage Salesforce pipeline reporting and ensure accurate tracking of paid-campaign leads
- Collaborate with sales teams to align on lead quality, conversion metrics, and revenue impact
- Monitor lead scoring and qualification to improve targeting and campaign outcomes
- Deliver regular reports connecting ad spend to pipeline and revenue results
Social Media & LinkedIn Management
- Boost and promote LinkedIn posts to increase reach and engagement
- Manage start and end dates for promotional and time-sensitive posts
- Coordinate with content teams on LinkedIn content strategy and timing
- Track LinkedIn post performance and suggest optimization improvements
Required Qualifications
Must-Have Certifications
- Active Google Ads certification (Search, Display, or Shopping)
- Active LinkedIn Ads certification
Nice-to-Have Certifications
- Microsoft Ads certification
- Meta Blueprint (Facebook/Instagram) certification
- YouTube Ads certification
Technical Skills
- 2+ years of hands-on experience managing paid advertising campaigns across multiple platforms
- Strong working knowledge of Google Ads, Microsoft Ads, Meta Ads Manager, and LinkedIn Ads
- Solid understanding of campaign structure, targeting, bidding strategies, and creative optimization
- Proven ability to analyze performance data and implement data-driven optimizations
- Strong attention to detail and ability to manage multiple campaigns simultaneously
Professional Skills
- Strong analytical and problem-solving skills
- Excellent written and verbal communication
- Ability to work independently and manage time effectively in a remote setup
- Adaptability to platform changes and evolving marketing trends
Additional Preferred Qualifications
Tools & Platforms
- Experience with Looker Studio (Google Data Studio)
- Hands-on experience with Salesforce for lead and pipeline reporting
- Advanced knowledge of Google Analytics 4 (GA4) and conversion tracking
- Familiarity with HubSpot or similar marketing automation tools
Experience
- Experience managing monthly ad budgets of $50K+
- Strong understanding of A/B testing and statistical significance
- Knowledge of conversion rate optimization (CRO) principles
- Experience with attribution models and multi-touch attribution
- Background in B2B lead generation or e-commerce marketing
Work Arrangement
- Contract Type: Freelance / Contract (12 months)
- Hours: 25 hours per week
- Location: Fully Remote
- Schedule: Flexible working hours
- Communication: Slack, email, and regular check-ins
