Director of Sales & Marketing

Hyatt Regency Phuket Resort

Director of Sales & Marketing

Hyatt Regency Phuket Resort is seeking a dynamic, commercially driven, and strategic Director of Sales & Marketing to lead the overall sales, marketing, revenue generation, and business development efforts of the resort.

As a member of the Executive Leadership Team, this role is responsible for developing and executing integrated commercial strategies that drive market share, revenue growth, brand awareness, and long-term business success across all revenue streams, including Rooms, Food & Beverage, Events, Weddings, MICE, and other ancillary revenue opportunities.

The successful candidate will provide inspirational leadership to the Sales, Events, and Marketing teams while collaborating closely with Revenue Management, Rooms, Food & Beverage, and Corporate stakeholders to position Hyatt Regency Phuket Resort as one of Phuket's leading resort destinations.

Key Responsibilities

Commercial Leadership & Revenue Strategy:

• Lead the development and execution of the resort's annual commercial strategy to maximize revenue, profitability, and market share.
• Drive transient, group, MICE, wedding, and leisure business across all market segments.
• Identify new business opportunities and develop initiatives to grow existing revenue streams.
• Collaborate closely with Revenue Management to optimize pricing, distribution, forecasting, and demand generation strategies.
• Monitor market performance, competitor activity, and industry trends to ensure the resort maintains a competitive advantage.
• Deliver forecasted and budgeted revenue objectives across Rooms, Events, and Food & Beverage.

Sales Leadership:

• Lead and inspire the Sales team to achieve individual and collective performance goals.
• Establish clear sales priorities, objectives, and action plans.
• Develop strategic relationships with key corporate accounts, travel partners, DMCs, event planners, and industry stakeholders.
• Personally participate in high-value client negotiations and business development activities.
• Drive account acquisition, account management, and market penetration strategies.

Marketing & Brand Positioning:

• Lead the resort's marketing and communications strategy to strengthen brand awareness and market positioning.
• Partner with Digital Marketing, Communications, and Hyatt Corporate teams to execute impactful campaigns.
• Ensure all marketing initiatives are aligned with the Hyatt brand promise and commercial objectives.
• Oversee social media, content strategy, public relations, partnerships, and promotional activities.
• Identify innovative opportunities to elevate the resort's visibility within key source markets.

Leadership & Team Development:

• Build, mentor, and develop a high-performing commercial team.
• Foster a culture of accountability, collaboration, innovation, and guest focus.
• Conduct regular coaching, performance reviews, and development planning.
• Drive talent retention and succession planning initiatives.
• Create an environment that encourages continuous learning and professional growth.

Strategic Partnerships & Industry Engagement:

• Represent Hyatt Regency Phuket Resort at industry events, networking functions, trade shows, and client engagements.
• Develop partnerships with tourism organizations, travel trade partners, luxury travel advisors, wedding planners, DMCs, airlines, and local businesses.
• Maintain strong relationships with key stakeholders and commercial partners to support business growth.

Financial & Business Performance:

• Prepare annual budgets, revenue forecasts, and business plans.
• Evaluate the effectiveness of commercial activities and ensure optimal return on investment.
• Monitor departmental expenses and ensure resources are managed effectively.
• Provide regular performance reports and strategic recommendations to hotel leadership.

Qualifications

• Minimum 7-10 years of progressive leadership experience in Sales & Marketing within luxury hotels, resorts, or hospitality organizations.
• Proven track record of driving revenue growth, market share, and commercial performance.
• Strong understanding of hotel sales, revenue management, marketing, distribution, and business development.
• Experience leading multi-functional commercial teams.
• Strong strategic planning, analytical, and negotiation skills.
• Excellent leadership and stakeholder management capabilities.
• Outstanding communication and presentation skills in English.
• Bachelor's Degree in Hospitality Management, Business Administration, Marketing, or related field.

This is an exciting opportunity to be part of the leadership team of Hyatt Regency Phuket Resort and play a key role in shaping the resort's commercial success, market positioning, and future growth.

If you are a visionary commercial leader with a passion for hospitality, business development, and building high-performing teams, we would love to hear from you.