Executive, Digital Marketing

Company

Excelpoint Systems (Pte) Ltd

Responsibilities

• Having innovative ways to gather more leads from different media channels (Social Media, Digital Marketing, Trade events, Webinars, Seminars, etc).
• Value add by working closely and support Sales/PMDs & Marcom depts in digital marketing activities.
• Managing of leads for publishing onto various digital platforms (Email blasting, entering into CRM for tracking and monitoring).
• Work towards conversion measurements and activities tracking across various digital platforms
• Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
• Being a Channel Marketing contact for assigned product lines. Planning of marketing activities, reviewing with suppliers, analytic reporting.
• Other new assignment relating to Marketing and Communication.
  
  

Requirements

• Diploma/ Degree – Business Management/ Digital Marketing
• Hands-on with proven experience managing and enhancing capabilities and functionalities of any form of digital marketing knowledge
• Knowledge of work
  
  

Skill level

Knowledge and understanding of all phases of job

• Communication
  
  

Effectiveness in listening to others, expressing ideas, both orally and in writing

Providing relevant and timely information to management, co-workers, subordinates and customers

• Teamwork
  
  

How well to get along with fellow employees

Shows a cooperative spirit

• Decision Making/ Problem Solving
  
  

Effectiveness in understanding problems

Making timely, practical decisions

• Managing Change and Improvement
  
  

Effectiveness in initiating changes

Identifying new methods and generating improvement