General Manager

Now We Are Looking For a General Manager – Product & Commercial Strategy

We are seeking a strategic and hands-on commercial leader to drive product strategy, portfolio management, and business growth in Thailand. This role will lead both Sales and Marketing functions while taking full ownership of product decisions, from new product launches and pricing strategies to profitability, inventory management, and overall commercial performance.

Key responsibilities:

Product & Commercial Strategy

• Own the overall product and commercial strategy for the Thailand market, including portfolio optimization, key product prioritization, pricing, profitability, and long-term growth planning.

Sales & Marketing Leadership

• Lead and manage the Sales and Marketing functions, ensuring both teams are aligned under a common commercial strategy and successfully deliver business objectives and KPIs.

New Product Development & Market Growth

• Evaluate new product opportunities, lead product launches, identify growth opportunities, and develop strategies to maximize product performance across relevant sales channels.

Business Performance & Commercial Excellence

• Drive revenue, profitability, pricing effectiveness, demand forecasting, and inventory management through data-driven decision-making and continuous performance improvement.

Market Insight & Organizational Leadership

• Monitor consumer trends, market dynamics, and competitor activities while coaching and developing high-performing teams to support sustainable business growth

Qualifications:

• 15+ years of experience in Product Management, Category Management, Commercial, Sales & Marketing, or related fields
• Strong experience managing product portfolios and physical consumer products
• Proven track record of launching and growing new products
• Experience leading Sales and Marketing teams and/or senior managers
• Strong commercial acumen in pricing, profitability, inventory, and business performance analysis
• Data-driven mindset with excellent analytical skills
• Strong leadership and stakeholder management capabilities
• Fluent communication in Thai and English
• Preferred Background Candidates from Stationery, FMCG, Consumer Goods, Lifestyle Products, Personal Care, Office Supplies, or other branded consumer-product businesses are welcome to apply.