Campaign Strategy & Planning
- Manage the successful design, cross-functional coordination, and execution across multiple stakeholders to deliver Campaign GMV Uplift and Target Achievement
- Develop overall Campaign Strategy (Platform Campaigns, Category Campaigns, Brand Day) and annual and quarterly campaign calendars aligned with key commercial events (e.g., 11.11, 12.12, New Year, Pay Day, category & Brand mega days).
- Define campaign objectives, performance metrics, and budgets in collaboration with management and category teams.
- Design and manage seller investment requirements for campaign participation, including product discounts, seller mechanics (e.g., seller vouchers, flexi combos), and co-funding mechanisms (e.g., Free Shipping, campaign vouchers). Identify optimal hunting channels and solutions to minimize operational workload for both Commercial and seller teams.
- Lead cross-functional planning to ensure category, creative, CRM, and media teams deliver a unified campaign experience.
- Campaign Execution & Operations
- Oversee end-to-end campaign delivery and own campaign delivery and results — from campaign strategy planning and design, opportunity analysis basis performance and demand trends, briefing, operation and supply readiness, and promotional mechanics through to performance tracking and management.
- Ensure on-time and flawless campaign launches across all channels (website, app, social media, paid ads, affiliate, influencer marketing).
- Manage campaign operational workflow and ensure all stakeholders meet deadlines.
- Optimization & Performance Management
- Monitor campaign KPIs (traffic, conversion plus other engagement KPIs) and analyze intraday and post-campaign reports to optimize and improve performance
- Identify performance drivers, insights, and improvement areas for future campaigns, lead strategizing and coordinate execution and readiness across commercial, User Incentive and Traffic, BI, Marketing, and other domains
- Cross-functional Leadership
- Partner with Regional, Commercial, and Growth teams to ensure campaigns support product and customer acquisition goals – lead own relevant functions including Deal Hunting & Platform/Category Campaign team in readiness preparation
- Collaborate with tech and product teams to enhance campaign tools, personalization, and automation capabilities.
- Team Leadership & Development
- Lead, mentor, and develop a high-performing campaign management team (5 N-1, 50 total)
- Build a culture of collaboration, innovation, and continuous improvement.
- Set clear KPIs and drive accountability for execution excellence.
Job Requirements
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in campaign management, digital marketing, or e-commerce — with at least 3 years in a leadership role.
- Proven track record managing large-scale campaigns across multiple channels and platforms.
- Strong analytical mindset with ability to translate data into actionable insights.
- Excellent communication and stakeholder management skills.
- Experience working in fast-paced, high-growth e-commerce environments
- Proficiency in campaign analytics tools, CRM systems, and digital ad platforms (Google, Meta, TikTok).
- Proactive attitude with excellent problem-solving abilities.
- Strong teamwork and communication skills, with the ability to build relationships across diverse backgrounds and cultures.
