Head of International Business (China Focus) & Business Development (Chinese Speaking)

We are seeking a commercially driven leader to spearhead our growth in China, while overseeing business opportunities across CLMV markets. This role will lead China market strategy, drive sales and revenue growth, develop distribution channels, and build partnerships that strengthen our presence in the market.

Key responsibilities

• Develop and execute a China market strategy to achieve revenue, profitability, and distribution targets
• Identify, appoint, and manage distributors, importers, retailers, and other commercial partners in China
• Expand sales channels and key accounts, and lead negotiations to secure new business
• Build a qualified opportunity pipeline and convert prospects into sustainable revenue
• Monitor market trends, competitors, consumer insights, and regulatory developments to identify growth opportunities
• Assess and pursue new routes to market, strategic partnerships, and business models in China
• Develop market entry or expansion plans for priority channels and regions within China
• Oversee commercial development in CLMV markets and identify opportunities that complement the China growth strategy
• Own international sales forecasts, business plans, budgets, and P&L performance
• Work with Marketing, Supply Chain, Finance, and Product Development to deliver products and commercial plans suited to the China market

About you

• Bachelor's degree or higher in Business Administration, Marketing, International Business, or a related field
• At least 8 years of experience in international sales, business development, commercial management, or export business, including substantial direct experience in the China market
• Proven results in growing sales and distribution in China, including distributor or partner management
• Strong understanding of China's consumer landscape, sales channels, and routes to market
• Experience in FMCG, Food & Beverage, Consumer Goods, Healthcare, or a related industry is preferred
• Strong commercial judgment, negotiation skills, and the ability to lead cross-functional execution
• Professional working proficiency in Mandarin and English is required
• Willingness to travel internationally, particularly to China