Head of Marketing

Are you a savvy and experienced Head of Marketing A seasoned storyteller and skilled communicator Can you develop compelling B2B campaigns that drive growth, pipeline and brand awareness Are you creative, innovative and passionate, while remaining analytical and highly organised

WHO WE ARE

We are QUO — a strategic and creative branding agency. For three decades, we've fine-tuned our expertise across four verticals – hospitality, tourism, healthcare, wellness and advocacy. We craft distinctly imagined, strategic branding solutions that bring people and cultures together. Diverse and intergenerational, our team injects a timelessly innovative spirit into every project from concept to execution.

THE ROLE: HEAD OF MARKETING

We are looking for a highly experienced Head of Marketing to join our head office in Bangkok. Reporting into the Chief Growth Officer, you will be accountable for QUO's global marketing strategy and performance, while also playing a key marketing manager role for selected clients.

This is a hands-on senior leadership role. Alongside defining strategy, you will be actively involved in planning, creating and implementing marketing initiatives yourself. With 10+ years of experience across B2B marketing, ideally spanning both agency and client side environments, you bring confidence, commercial rigour and curiosity to the role.

You will lead marketing for QUO as a professional services brand, driving awareness, reputation, demand generation and thought leadership, while also applying your agency and B2B expertise directly to client engagements.

JOB TASKS AND RESPONSIBILITIES:

Agency Marketing and Growth

• Develop and implement QUO's global marketing strategy, encompassing digital, social, content, PR and traditional marketing channels
• Lead the creation and implementation of innovative B2B marketing campaigns that drive business growth, lead generation and brand awareness
• Position QUO as a thought leader in its core verticals, generating significant increase in market share and enhancing QUO's reputation among key stakeholder groups
• Oversee and actively contribute to the development of marketing assets, including website content, social channels, newsletters, presentations and print collateral
• Define and implement QUO's social media strategy, managing end to end delivery from content planning to creative development, publishing and performance tracking
• Use data analytics and market research to inform strategy and present comprehensive performance reports to QUO leadership
• Take a hands on role in the strategy, writing, editing and rollout of thought leadership content, including white papers, industry reports and articles
• Build and maintain strategic partnerships to enhance QUO's market presence
• Lead market research initiatives to identify new opportunities and maintain competitive advantage
• Own and actively manage QUO's website, including hands on content uploads, SEO, page updates and coordination with development partners when required
• Own and implement QUO's email newsletter strategy, including content planning, creation, platform management, distribution, audience growth and performance analysis
• Collaborate with the Digital Director to develop and implement digital advertising strategies across website content, search, online display and social media advertising, with direct involvement in execution, data review and optimisation
• Manage marketing budget and resources effectively, ensuring optimal ROI across all marketing initiatives
• Track KPIs closely, using data, analytics and insight to optimise activity and report clearly to senior leadership. Prepare and present monthly reporting
• Collaborate with the leadership team on wider business development and growth initiatives

Client Marketing Delivery And Consultancy

• Lead and implement the delivery of marketing services for selected QUO clients, working hands on with QUO's internal strategy, creative, content and digital teams
• Define and implement client social media strategies, overseeing content planning, creative development, publishing schedules and ongoing optimisation
• Translate brand strategy into effective, executable marketing strategies, campaigns and go to market plans
• Take ownership of client marketing workstreams, from planning and messaging through to execution, optimisation and performance review
• Collaborate closely with internal teams to ensure marketing outputs are strategically aligned, creatively strong and commercially effective
• Act as the senior marketing lead for client engagements, providing clear direction, structure and confidence throughout delivery
• Embed best practice marketing thinking into client projects, applying practical, real world experience rather than purely advisory input
• Support pitches and business development by contributing marketing strategy, social media thinking, KPI frameworks and go to market narratives when required

EXPERIENCE AND PROFILE:

• Minimum 10 years of experience in senior B2B marketing roles, including significant experience within branding, creative or communications agencies
• Strong background in integrated marketing, branding and storytelling, with proven creative content capability
• Strong experience in social media, email marketing and content ecosystems, including platforms such as Mailchimp
• Comfortable working directly with digital platforms, performance data and analytics
• Proficient in creative tools including Adobe Creative Suite and Canva
• Hands on experience managing websites and CMS platforms, particularly WordPress, with strong SEO knowledge using tools such as SEMrush or equivalent
• Experienced working across multiple markets and cultures
• Commercially minded, highly organised and confident operating at board and client leadership level
• Excellent written and spoken English required; additional languages an advantage

If you feel this is your chance to shine as our Head of Marketing, drop us an email at [Confidential Information] -and be sure to include your CV and a cover letter. Write the email subject as BANGKOK_HEAD OF MARKETING_FIRST NAME_LAST NAME