International Sales Manager

International Sales Manager (This position is open to Thai nationals only)

Location: Bangkok, Thailand

About the Role

As an International Sales Manager, you will take the lead in defining and executing sales strategies specifically for the Modern Trade market in Laos. Your core responsibilities will include managing key accounts such as supermarkets, hypermarkets, and convenience stores. You will be instrumental in building strong relationships and negotiating commercial terms, pricing, promotions, and new product listings to drive sales growth, distribution, market expansion, and customer profitability. Furthermore, you will develop annual business plans, sales forecasts, and key account plans, while also monitoring market trends and competitor activities. This role requires you to coordinate closely with distributors and various internal teams, identify new business opportunities, and forge strategic partnerships in Laos, ultimately leading and developing the sales team to achieve business objectives.

Key Responsibilities

• Develop and execute sales strategies for the Laos Modern Trade market.
• Manage key accounts including supermarkets, hypermarkets, convenience stores, and retail chains.
• Build strong relationships and negotiate commercial terms, pricing, promotions, and new product listings.
• Drive sales growth, distribution, market expansion, and customer profitability.
• Develop annual business plans, sales forecasts, and key account plans.
• Monitor market trends, competitors, customer performance, and sales KPIs.
• Lead promotional activities and ensure strong in-store execution.
• Coordinate with distributors and internal teams including Marketing, Supply Chain, Finance, and Logistics.
• Identify new business opportunities and develop strategic partnerships in Laos.
• Lead and develop the sales team to achieve business objectives.

Qualifications

• Bachelor's degree in Business, Marketing, International Business, or related fields.
• 5+ years of experience in International Sales, Modern Trade, or Key Account Management.
• Strong experience with Modern Trade / FMCG business.
• Experience in the Laos market or CLMV markets is highly preferred.
• Strong negotiation, commercial, analytical, and business development skills.
• Good command of English; Lao language is an advantage.
• Willingness to travel frequently to Laos.