Manager, Business Strategist & Data Analyst

Company: OneD (The One Enterprise)

Location: Bangkok, Thailand (Asoke)

Role Purpose

As the Business Strategist & Data Analyst, you will serve as the strategic and analytical right hand to the VP, driving business performance, financial discipline, and data-driven decision-making across OneD.

Your mission is to turn complex data into clear business insights, manage marketing budgets and forecasts, evaluate series and campaign performance, and identify strategic opportunities to maximize subscriber growth and business profitability. You will work cross-functionally with Marketing, Data, Finance, Accounting, and Commercial teams, bringing a C-level business owner's mindset to every analysis, recommendation, and decision.

Key Responsibilities

• Business Performance & Forecasting: Develop business reports, financial forecasts, performance dashboards, and scenario analyses to monitor business health, identify gaps against targets, and recommend corrective actions.
• Marketing Budget & Expense Management: Own end-to-end marketing budget tracking, expense reporting, budget allocation, and actual vs. forecast analysis across all series, campaigns, and marketing activities to ensure financial discipline and spending efficiency.
• Series Marketing and Campaign KPI & Strategic Planning: Track and analyze series-level marketing KPIs, budget efficiency, viewership, subscriber acquisition, and performance attainment. Develop strategic series mapping and investment recommendations to maximize subscriber growth.
• Finance & Commercial Partnership Reporting: Collaborate with Finance, Accounting, Partnership, Marketing, Legal, and Commercial teams to reconcile expenses, analyze revenue, monitor performance, and evaluate commercial contribution to business growth.
• OTT Market & Competitor Intelligence: Analyze macro OTT industry trends, competitor strategies, content release calendars, subscription pricing, market dynamics, and consumer behavior to identify strategic opportunities and competitive advantages.
• Cross-Functional Data Consolidation & Executive Reporting: Work closely with Data, Marketing, Finance, and Commercial teams to consolidate business requirements and data into accurate, insightful Excel models, dashboards, and compelling C-level presentations.

Qualifications

• Experience: 5–8+ years of experience in Business Strategy, Business Analytics, Strategic Planning, Management Consulting, Data or Commercial Analytics. Experience in OTT, Entertainment, Media, or Tech is highly advantageous.
• Excel & Analytical Mastery: Exceptional command of Excel and Google Sheets, including advanced formulas, Pivot Tables, complex financial models, forecasting, and large-scale data analysis. Ability to independently build sophisticated and accurate business models.
• Business Acumen: Strong commercial and financial understanding, with the ability to connect marketing investments, content performance, subscriber acquisition, revenue, and profitability.
• Strategic Thinking: Ability to see both the macro business landscape and granular operational details, challenge assumptions, identify trends, and translate numbers into strategic recommendations.
• Cross-Functional Collaboration: Strong stakeholder management skills, with the ability to work seamlessly with Marketing, Data, Finance, Accounting, and Commercial teams to drive alignment and business decisions.
• Ownership & Attention to Detail: Highly organized, meticulous with numbers, proactive, and comfortable managing multiple priorities under tight deadlines. Thinks like a business owner, not just a report generator.

Why Join OneD

• Play for team Thailand to promote Thai series to new frontiers
• Direct impact on one of Thailand's most downloaded OTT platforms with over 30+ years of expertise in Thai drama business

Work with our A-Team, new blood across tech industry, looking to shape the future of Thai entertainment