Manager, Buying & Merchandising (Multi-brand Stores)

About Central Pattana:

Central Pattana Public Company Limited is on a mission to shape the future of retail-led property development and lifestyle destinations for all. We are seeking highly passionate and talented individuals to join our dynamic team and play a crucial role in driving innovation and fostering new business ventures.

About the Role:

Lead the buying and merchandising strategy for CPN's multi-brand retail concepts, including Comma and Store (Fashion & Lifestyle) and Hug Craft Store (Thai Modern Craft). The role is responsible for building compelling brand and product assortments, identifying new business opportunities, and driving sales and profitability through strong commercial, market, and customer insights.

Roles & Responsibilities

1. Brand Sourcing & Assortment Strategy

• Lead the team in identifying, sourcing, and onboarding new brands that align with each store's positioning, target customers, and business strategy.
• Develop assortment and category plans to ensure the right product mix, variety, and brand portfolio.
• Identify emerging brands, products, and categories that can strengthen the overall store proposition.

2. Commercial & Sales Performance

• Monitor and analyze daily, weekly, and monthly sales performance to identify opportunities and drive achievement of sales and profitability targets.
• Leverage sales data, customer insights, and market trends to optimize product assortment and commercial performance.
• Continuously improve buying and merchandising strategies to enhance sales growth, profitability, and overall store performance.

3. Brand & Supplier Management

• Build and maintain strong relationships with brands and suppliers to ensure effective long-term partnerships.
• Negotiate competitive commercial terms while ensuring product quality and timely delivery.
• Collaborate closely with internal and external stakeholders to support smooth buying and merchandising operations.

4. Market & Consumer Insights

• Conduct market and competitor analysis to understand evolving retail and consumer trends.
• Stay up to date with fashion, lifestyle, and emerging brand trends to identify new business opportunities.
• Translate market and customer insights into actionable merchandising and assortment strategies.

Qualifications

• Bachelor's degree or higher in Business Administration, Marketing, Retail Management, or a related field.
• Minimum 8 years of experience in Merchandising, Buying, or Category Management within the fashion retail industry.
• Strong fashion and commercial sense with a solid understanding of retail merchandising, product trends, and customer behavior.
• Proven experience in assortment planning, inventory management, and sales performance analysis.
• Strong analytical and strategic thinking skills with a commercially driven mindset.
• Excellent communication, negotiation, and stakeholder management skills.
• Proficient in Microsoft Excel, PowerPoint, and retail reporting systems.
• Fluent in both Thai and English, with strong verbal and written communication skills.