Manager, Local Social Media Platforms - Thailand - 12 months contract

Introduction

Take ownership of some of the region's most important local messaging platforms, creating relevant digital experiences that strengthen engagement and commercial performance. This 12-month contract offers the opportunity to lead content and campaign execution across LINE in Thailand and Taiwan, KakaoTalk and emerging platforms, while working closely with marketing, technology and local market teams. If you're a hands-on digital marketer who enjoys combining creativity, data and technology to improve customer engagement, this is an opportunity to make a visible impact across multiple markets.

Your day to day

• Lead the day-to-day management and growth of local messaging platforms, with a primary focus on LINE Thailand and Taiwan, alongside KakaoTalk and emerging platforms, ensuring content remains relevant, engaging and aligned with commercial priorities.
• Plan and deliver platform-specific campaigns across acquisition, retention, loyalty and seasonal activity, managing the full journey from briefing and content development through to launch, optimisation and post-campaign analysis.
• Create and manage a strong always-on content approach, balancing brand storytelling, loyalty communications and tactical offers while using performance insights to continually improve engagement.
• Partner closely with technology teams to translate marketing needs into practical solutions and support the evolution of automation, personalisation, customer lifecycle messaging and artificial intelligence use cases.
• Manage agency and stakeholder relationships while tracking platform performance, identifying opportunities for improvement and sharing clear insights and recommendations that strengthen campaign and channel effectiveness.
  
  

What We Need From You

• 4–8 years of experience in social media, customer relationship marketing, lifecycle marketing or platform-based digital marketing, with strong hands-on campaign execution experience.
• A degree in Marketing, Social Media Communications or a related discipline, together with a strong understanding of digital content, customer engagement and platform marketing.
• Proven experience working across regional or multi-market environments, with the ability to coordinate effectively between local markets, marketing teams, technology partners and other stakeholders.
• Strong campaign and project management capabilities, with experience taking digital initiatives from brief through development, launch, optimisation and performance analysis.
• Confidence managing external agencies and influencing stakeholders without direct authority, combined with a hands-on approach and the ability to turn performance insights into clear actions.
  
  

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You'll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there's Room for You at IHG.

Over recent years, we've transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That's why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that's why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job We'll never know unless you hit the Apply button. Start your journey with us today.