Job Description
As the Marketing & Communications Manager, you will report directly to the Director of Marketing & Communications. You will work with the property marketing team, corporate office and resort property team to drive positioning, marketing and PR initiatives for Anantara Koh Yao Yai Resort & Villas.
Key Responsibilities:
You will be responsible for performing the following tasks to the highest standards:
- Maintain a thorough understanding of the resort's brand story and unique offerings
- Oversee the promotion and publicity of all signature guest experiences, including but not limited to suites and villas, food and beverage offerings, spa and recreational activities
- Assist relevant departments to achieve revenue targets and related tasks set by the resort
- Coordinate and implement communication plans for resort activities and promotions with all operating departments.
- Establish good relations with the media and KOLs and implement resort marketing campaigns.
- Ensure that the resort and brand maintain a positive image and assist with hosted press trips, itineraries and overall planning.
- Plan and execute public relations activities, increase share of voice and achieve expected ROI.
- Fully monitor all design and printed materials of the resort to ensure brand standards are met consistently.
- Provide weekly and monthly reports of all marketing and communications initiatives.
Qualifications
Qualifications
- Bachelor's degree in marketing, hospitality, business or any related field
- At least 5 years experience in PR & marketing communication
- Experienced in writing and editing proposals and publications.
- Excellent written and verbal communication (English and Thai preferred)
- Ability to meet deadlines
Additional Information
- Skilled in storytelling and brand positioning
- Able to craft compelling messaging for diverse audiences
- Maintains brand voice and visual identity standards
- Leads cross-functional teams effectively
- Builds strong relationships with media and industry stakeholders
- Ensures accuracy and consistency across all marketing materials
