Marketing & Content Executive

About HIDDEN

HIDDEN is an award-winning Singaporean creative studio that produces and operates real-world immersive experiences. We work with global brands and major venues, including Hasbro, The Conan Doyle Estate, Capitaland, Jewel Changi Airport, National Gallery Singapore, and Suntec City.

We are a small, hungry, and multi-talented team punching well above our weight. Our experiences include The Official Sherlock Experience (officialsherlockexperience.com), the world's first licensed real-world Sherlock Holmes real-world game, and Monopoly HIDDEN Singapore (monopolyhidden.com), an original concept that turns beloved neighborhoods in Singapore into a real-life Monopoly board for players to explore.

With operations in Singapore and New Zealand, we've welcomed more than 100,000 players to date, and we're building a slate of owned and licensed experiences for new markets as we pursue our ambitions to go global.

For more information, visit hiddenxp.com.

About the Role

We are looking for a Marketing & Content Executive to support our social media, content, influencer partnerships and online distribution activities.

The role will primarily focus on B2C and B2B content and social media growth across Instagram, LinkedIn and TikTok, alongside supporting the launch and management of our experiences across OTAs and other distribution platforms.

This is a hands-on role suited to someone who is proactive, organised and comfortable coordinating multiple projects, creators and partners.

Key Responsibilities

Social Media, Content & Influencer Partnerships

• Support the planning and execution of the social media content calendar across Instagram, LinkedIn, TikTok and other relevant platforms.

• Research content ideas, social media trends and relevant topics.

• Create and adapt marketing content across social media, email, websites and other customer-facing channels.

• Create and edit simple short-form video content.

• Research and identify relevant influencers, content creators and potential brand partners.

• Monitor social media and content performance and identify opportunities to improve reach, engagement and brand growth.

• Manage communication with influencers, creators and freelancers, including briefs, timelines, deliverables and collaboration terms.

B2B Marketing

• Support HIDDEN's LinkedIn presence and B2B content, including corporate experiences, case studies and business stories.

• Create and adapt B2B marketing materials in collaboration with the sales team.

OTA & Distribution Support

• Support the launch of new experiences across OTAs, ticketing platforms and other distribution channels.

• Create and update product listings, including descriptions, images, pricing, ticket types and customer information.

• Support day-to-day communication and coordination with OTA and distribution partners.

Who We Are Looking For

We are looking for someone who is proactive, dependable and comfortable taking ownership and getting things done

You should be organised, detail-oriented and confident in communicating with influencers, freelancers, partners and internal stakeholders.

You should be comfortable working in a fast-moving environment, managing multiple priorities and moving projects forward without requiring constant direction.

Requirements

• 1-3 years of relevant experience in marketing, social media, content marketing or a similar hands-on role.

• Strong written English and confidence adapting copy for different audiences and channels.

• Good understanding of Instagram, LinkedIn, TikTok and current social media content formats and trends.

• Strong research skills, particularly for identifying creators, content opportunities and potential partnerships.

• Strong organisational skills and attention to detail.

• Comfortable taking initiative and adapting to changing priorities.

• Basic design, Canva, video-editing skills

• Diploma or degree in Marketing, Business or a related field is an advantage, but practical experience and demonstrated ability are more important.

What You Will Get

• Genuine ownership of projects and the opportunity to see your work implemented quickly.

• Hands-on experience across social media, content, influencer partnerships, B2B marketing and online distribution.

• Exposure to different areas of the business, with the opportunity to specialise as you develop.

• Career development and progression opportunities.

• Two work-from-home days per week.

• Complimentary tickets to company experiences.

• 15 days of annual leave.