Marketing Manager

Key Responsibilities:

• Develop and execute the overall marketing and brand strategy aligned with business objectives and growth plans.
• Lead brand positioning, portfolio strategy, and integrated marketing campaigns across all channels to strengthen brand equity and drive business performance.
• Analyze market trends, customer insights, and competitor activities to identify growth opportunities and recommend strategic initiatives.
• Collaborate with Sales, Product, and cross-functional teams to ensure effective commercialization and execution of marketing plans.
• Manage the annual marketing budget, optimize resource allocation, and maximize marketing ROI.
• Monitor and evaluate marketing performance through KPIs, campaign analysis, and market insights, providing recommendations for continuous improvement.
• Establish and maintain brand guidelines to ensure consistent brand identity across all customer touchpoints.
• Present marketing strategies, business performance, and key initiatives to senior management.
• Lead, coach, and develop the marketing team while fostering a culture of innovation, collaboration, and high performance.
• Stay current with industry trends, emerging technologies, and best practices to enhance marketing effectiveness and maintain competitive advantage.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Master's degree or MBA is an advantage.
• Minimum 4 years of experience in Marketing or Brand Management
• Proven experience in developing and executing integrated marketing strategies and driving business growth.
• Strong experience in brand management, budget management, and cross-functional leadership.