Marketing Manager

Job Purpose

Responsible for the overall management and execution of marketing strategies, products, and promotional activities to achieve sales, profitability, and business growth objectives. This role drives brand performance, enhances customer engagement, and supports long-term growth in line with market trends and consumer needs.

Key Responsibilities

1. Marketing Strategy & Business Planning

• Develop and implement marketing strategies, annual business plans, marketing calendars, and new product initiatives to achieve business objectives.
• Review and evaluate marketing programs, ensuring effectiveness and alignment with company goals.
• Prepare sales forecasts and promotional targets for monthly campaigns.

2. Promotions & Campaign Management

• Design and execute compelling promotional campaigns to drive traffic, sales, and customer engagement.
• Develop advertising and marketing campaigns in collaboration with external agencies and partners.
• Manage campaign budgets and ensure cost-effective use of marketing investments.
• Conduct pre- and post-campaign analysis to measure effectiveness and identify opportunities for improvement.

3. Media & Communications

• Develop and execute media plans across appropriate channels to maximize communication effectiveness.
• Explore new media opportunities and emerging marketing channels to enhance brand visibility.
• Maintain an understanding of consumer behavior, market trends, and media landscapes.

4. Sales & Business Performance Management

• Monitor sales performance and identify factors impacting business results.
• Recommend and implement initiatives to improve sales and profitability.
• Provide regular reports and business insights to management and key stakeholders.
• Support stores and business units with marketing activities designed to improve performance.

5. Pricing & Profitability Optimization

• Collaborate with Finance and Supply Chain teams to improve product profitability and maintain favorable cost-to-sales ratios.
• Conduct competitor benchmarking and pricing analysis to ensure competitive market positioning.

6. Budget & Resource Management

• Manage and monitor marketing budgets to ensure effective allocation of resources.
• Oversee the distribution of marketing spending across campaigns, channels, and promotional activities.
• Ensure timely and effective support of marketing materials for operational needs.

7. Partnership & Vendor Management

• Build and maintain strong relationships with suppliers, agencies, and business partners.
• Negotiate and manage joint promotions, marketing support funds, and partnership opportunities.
• Coordinate the production and delivery of marketing materials and operational requirements.

8. Product & Market Analysis

• Maintain and manage product portfolio and marketing databases.
• Analyze market trends, customer needs, competitor activities, and industry developments.
• Prepare market intelligence reports and provide recommendations to support strategic decision-making.

9. Store & New Location Support

• Identify underperforming locations and develop targeted marketing initiatives to improve results.
• Plan and execute store opening campaigns to generate awareness, drive traffic, and encourage trial among target customers.

10. Cross-Functional Collaboration

• Partner closely with Operations, Supply Chain/Purchasing, Finance, and Product Development teams to ensure effective execution of marketing plans.
• Coordinate with internal stakeholders to support both short-term and long-term sales and profitability objectives.

11. Reporting & Administration

• Prepare weekly, monthly, and quarterly marketing performance reports.
• Provide accurate sales forecasts to support inventory and stock planning.
• Perform other duties and projects as assigned by management.

Requirement

• Bachelor's Degree in Marketing or any related fields.
• Over 5 year experience in directing and leading sales and marketing team of international companies.
• Experience in Marketing or Advertising agencies.
• Knowledge of restaurant operations and management will be advantage
• Proficiency in English communication and presentation skills
• Strong in innovative , Drive for result and people management
• Good connection and networking with the industrial bodies