Marketing Manager
Marketing Manager
Adecco Group- Posted 11 days ago
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Job Description
Position: Marketing Manager
Our client seeking a strategic and results-driven Marketing Manager to lead overall marketing planning and brand development for a premium lifestyle brand in the luxury motorcycle industry.
This role will be responsible for developing and executing integrated marketing strategies, strengthening brand positioning, driving brand awareness, and supporting business growth through effective marketing campaigns, new product launches, and customer engagement initiatives.
Key Responsibilities:
- Develop and implement marketing strategies, annual plans, and budgets aligned with business objectives.
- Manage brand positioning and integrated marketing communications across digital, social media, PR, events, and offline channels.
- Lead new product launches, go-to-market strategies, and campaigns to drive brand awareness, customer engagement, and sales opportunities.
- Analyze market trends, customer insights, and campaign performance to identify growth opportunities and optimize marketing ROI.
- Oversee marketing activities across dealer networks, ensuring consistent brand identity and premium customer experience.
- Lead and support the Marketing Communications Specialist while coordinating with internal teams, external agencies, and international brand partners.
- Monitor marketing performance and present strategic recommendations to senior management.
Qualifications:
- Bachelor's degree or higher in Marketing, Business Administration, Communications, or a related field.
- Minimum 7 years of experience in marketing, brand management, or integrated marketing communications.
- Experience in premium automotive, luxury motorcycle, luxury, or lifestyle brands is highly preferred.
- Proven expertise in strategic marketing planning, brand management, integrated campaigns, and new product launches.
- Strong business acumen with experience in budget management, performance analysis, and marketing ROI.
- Excellent leadership, communication, project management, and stakeholder management skills.
- Fluent in Thai and English, with the ability to work effectively with international teams.
- Creative, analytical, proactive, and commercially minded, with a strong understanding of premium brand positioning and customer experience.
How to Apply:
For further information or to apply, please send your resume to [Confidential Information] or contact 0926924469.
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Key Skills
About Company
Skills:
Market Research, p&l management, Commercial Plans, Inventory Management, Brand Positioning, Product Marketing
Skills:
Product Market Analysis, Marketing Strategy, Partnership Vendor Management, Promotions Campaign Management, Pricing Profitability Optimization, Budget Resource Management, Cross-Functional Collaboration, Reporting Administration, Sales Business Performance Management, media communications
Skills:
Research, KOL influencer marketing, Strategic Thinking, project ownership, Negotiation, social media platforms, influencer campaigns, Stakeholder Management
Skills:
commercial planning , Leadership, Customer Segmentation, Commercial Strategy, Brand Positioning, Promotional Materials, Cross-functional Coordination, Lifecycle Planning, Strategic Thinking, Marketing Plan, Customer Engagement Plan, Pricing Proposal, Product Launch, Launch Plan, Demand Forecast, Sales Forecast, Customer Insights, Go-to-Market Strategy, Marketing Budget, Sales Target, Annual Business Plan, Hospital Access Plan, value proposition, Commercial Budget
Skills:
Forecasting, Demand Planning, Sales Operations, Influencer strategy, Competitive Analysis, Ecommerce strategy, Digital marketing communication, Content Marketing, Trade strategy, Budget Management, Marketing Strategy