Marketing Specialist

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Dole Packaged Foods (Dole Sunshine Company) is a global leader in shelf-stable fruit products, offering a wide range of canned fruit, fruit snacks, frozen fruit, juices, and dried fruit in more than 100 countries. Headquartered in Singapore, the company operates with a mission to deliver high-quality, nutritious, and sustainable fruit-based foods to consumers worldwide.

Job Summary

The Marketing Specialist is responsible for supporting the execution of DSI's marketing strategy across key channels and customer touchpoints. The role develops marketing materials, manages digital content, coordinates trade shows and customer engagement activities, and supports business development initiatives to enhance brand visibility, drive lead generation, and contribute to business growth.

This role reports directly to the Business Development Manager, based in Bangkok, and partners with cross-functional teams across Thailand and the region to support marketing programs, customer engagement, and business growth initiatives.

Primary Responsibilities

Marketing Communications

• Develop marketing materials including brochures, flyers, presentations, product sheets, and promotional collateral.
• Create and manage content across LinkedIn, email campaigns, newsletters, and other digital marketing channels.
• Ensure consistency of brand messaging and visual identity across all marketing communications.
• Maintain and update the DSI website with accurate product, company, and marketing information.
• Monitor website performance, user engagement, and content effectiveness to support continuous improvement.
• Coordinate with external website developers and agencies on website enhancements and maintenance activities.
• Support SEO initiatives to enhance website visibility and generate qualified leads.

Trade Shows & Events

• Coordinate and support participation in trade shows, exhibitions, customer events, and industry conferences.
• Prepare booth designs, promotional materials, product samples, and marketing collateral to ensure successful event execution.

Sales & Business Development Support

• Support customer presentations, proposal development, and business development activities.
• Translate technical product information into clear and customer-focused marketing content.
• Assist in the development of product positioning, value propositions, and key marketing messages.
• Prepare product presentations and supporting sales materials.
• Coordinate product sample submissions to customers and target markets.
• Facilitate sample clearance processes with co-packers and relevant stakeholders.
• Coordinate and maintain supporting documentation, including COAs, Marketing Specifications, Process Flow Charts, and other customer-required documents.
• Maintain marketing databases, prospect lists, and CRM records to support customer engagement and lead tracking.

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, Food Technology, or a related field.
• Experience in marketing, communications, business development support, or a related role.
• Experience within the food, ingredients, FMCG, or B2B industry is preferred.
• Strong presentation, communication, and content development skills.
• Excellent command of written and spoken English.
• Proficiency in Microsoft PowerPoint, Canva, and Adobe Illustrator.
• Knowledge of digital marketing, social media management, and content creation.
• Familiarity with website management, SEO, and email marketing tools is an advantage.
• Strong organizational skills with the ability to manage multiple projects and deadlines effectively.
• Ability to collaborate effectively with Sales, Technical, Quality Assurance, Regulatory, and other cross-functional teams.

Why Join Us

• Be part of a dynamic and growing business with opportunities to contribute across marketing, customer engagement, and business development initiatives.
• Gain exposure to regional markets and work closely with cross-functional teams across the organization.
• Develop your expertise in digital marketing, brand communications, trade shows, and customer-focused marketing strategies.
• Play a key role in supporting business growth, strengthening customer relationships, and enhancing brand visibility.

Our Core Values

• Love Our People – We treat people with respect, deeply valuing our employees and being passionate about our customers, consumers, farmers and communities around the world
• Pursue Excellence – As we strive for world-class quality in all things, we take calculated risks as a team, continually grow and improve, and transform any setbacks into learning
• Act With Integrity – At all times and in all situations, we prioritize doing what's right and delivering our belief to build a brighter today and tomorrow
• Play As One Team – We are all on the same team pursuing the same purpose, embodying a spirit of generosity and positivity, while teaming, coaching, and collaborating to win
• Achieve Results – We know the business environment and play to win, demonstrating ownership to deliver a brighter future for all, and we consistently recognize people for their specific contributions to our success