Media Planner

Media Planner

The Media Planner is responsible for developing integrated media strategies across both digital and traditional channels. This role works closely with clients and internal teams to plan, execute, and optimize media campaigns that align with business objectives and KPIs.

Key Responsibilities

• Act as the main point of contact between clients and internal teams (Media Buying, Biddable, SEO, Social Content, Influencer, Strategy, and Creative)
• Develop comprehensive media strategies (digital & traditional) aligned with client objectives
• Define target audience, media approach, and budget allocation
• Select appropriate media channels, tools, and tactics to achieve campaign KPIs
• Plan and recommend media mix across channels such as SEM (Google Ads), SEO, Display, Social Media (Facebook, etc.), Programmatic, and other emerging platforms
• Prepare and present campaign proposals, media plans, and performance reports to clients
• Oversee campaign implementation and ensure execution aligns with approved plans
• Manage day-to-day client communication and project coordination
• Collaborate with internal teams to optimize campaign performance

Qualifications

• Bachelor's degree in Marketing, Communication Arts, Advertising, or related field
• 2–3 years of experience in media planning (both online and offline)
• Strong knowledge of digital and traditional media channels
• Experience using advertising analytics tools and platforms
• Ability to analyze data and optimize media performance
• Strong interpersonal and client management skills
• Excellent communication and presentation skills
• Good organizational and project management abilities
• Ability to work under pressure and meet tight deadlines