Project Co-founder Business & Commercial Lead

Project Co-founder – Business & Commercial LeadAbout HOLAR

HOLAR is building a scalable solar franchise model for local solar SMEs and aspiring entrepreneurs who want to start a solar business. We provide standardized solar solutions, operating systems, and commercial support to help franchise partners build profitable and sustainable businesses.

Role Description

As Project Co-founder – Business & Commercial Lead, you will lead HOLAR's sales, business development, commercial strategy, and franchise growth during an initial six-month validation phase.

You will work closely with the Founder and Solar Engineer to turn technical solutions into commercially viable products, acquire franchise partners, validate market demand, and build a repeatable business model. You will also coordinate with marketing support to ensure that marketing activities align with commercial priorities and market insights.

Key Responsibilities

●      Define and validate HOLAR's commercial and go-to-market strategy.

●      Identify, recruit, and onboard local solar SMEs and aspiring solar entrepreneurs.

●      Build and manage sales pipelines for franchise partners and end customers.

●      Develop sales materials, proposals, and partnership packages.

●      Provide market insights and commercial direction to the marketing team or external marketer.

●      Coordinate marketing activities to support lead generation and franchise recruitment.

●      Test pricing, franchise packages, revenue models, and customer value propositions.

●      Track commercial performance, including leads, conversion, revenue, margins, and franchisee performance.

●      Work with the Solar Engineer to develop marketable and profitable solar packages.

●      Turn market feedback into scalable sales processes, SOPs, and franchise playbooks.

●      Recommend whether to improve, scale, or pivot the business model.

Qualifications

●      At least 3 years of experience in sales, business development, commercial strategy, entrepreneurship, or venture building.

●      Proven ability to generate leads, negotiate, close deals, and take ownership of commercial targets.

●      Strong understanding of pricing, margins, unit economics, and go-to-market strategy.

●      Ability to work effectively with marketers or external partners to support commercial objectives.

●      Customer-centric, hands-on, and comfortable working in an early-stage environment.

●      Able to work independently and make decisions with a founder-level mindset.

Preferred Experience

●      Experience in the solar market; or

●      Experience in an early-stage business, startup, or corporate venture.

Deep technical solar expertise is not required, but the candidate should be willing to develop sufficient knowledge to communicate confidently with customers and franchise partners.

Initial Six-Month Success Outcomes

●      Validate priority franchisee segments, value propositions, pricing, and revenue models.

●      Build a qualified pipeline and convert selected prospects into active franchisees or paying customers.

●      Establish repeatable sales and franchise onboarding processes.

●      Coordinate effective marketing support for lead generation and franchise recruitment.

●      Demonstrate market demand and commercially viable unit economics.

●      Define a clear direction for the next phase of growth.

Compensation & Opportunity

●      Initial engagement: 6 months

●      Base compensation: Starting from THB 50,000 per month

●      Additional milestone- and performance-based incentives

●      Potential long-term employment, leadership role, or partnership based on results and mutual fit