Sales Business Development Manager

Job Description: Sales & Business Development Manager - AVANTCHA Tea Thailand

Who we are:

Since 2014, AVANTCHA has been transforming the ancient ritual of tea for a modern lifestyle,

pushing the boundaries of how one of the world's oldest and most loved beverages can be

experienced. The name brings together avant-garde and cha, the Chinese word for tea. It

captures the idea at the heart of AVANTCHA: a deeply rooted tea culture, continuously

reimagined through a contemporary lens. With more than 150 teas, including rare singleorigin

teas, a curated matcha selection, and original blends, we transform our collection into

creative, refreshing beverages, from mocktails and cocktails to gourmet food pairings.

AVANTCHA's owners have travelled the world to meet producers and source directly from tea

gardens. Those relationships continue to influence what we select today. Modern teaware

and gifts complete the experience for true tea lovers. AVANTCHA is the tea partner of choice

for many of the world's leading hotels and restaurants, and creates bespoke gifting

experiences for corporate clients around the world. We serve tea drinkers directly through

our e-commerce platforms and Tea Bars in Dubai and Bangkok. The Tea Bars also give us a

place to test new formats, recipes, and occasions, and to keep pushing the boundaries of

how tea can be enjoyed.

Who we are looking for:

We are looking for a commercially driven Sales & Business Development Manager – Thailand

to grow AVANTCHA's B2B business across the Thai market.

This is a hands-on role for someone who understands the hospitality industry, knows how to

build strong relationships with decision-makers, and is motivated by winning new business,

developing strategic opportunities and growing existing accounts.

You will own the full 360° sales cycle — from market mapping, prospecting and lead

generation through presentations, tastings, proposals, negotiation, onboarding and ongoing

account development.

Your focus will be on expanding AVANTCHA's presence within premium hotels, restaurants,

cafés and hospitality groups across Thailand, while building long-term partnerships that

deliver sustainable revenue growth.

Key Responsibilities:

Business Development & New Client Acquisition

• Identify and actively pursue new business opportunities within Thailand's HoReCa

and hospitality sector.

• Build and maintain a strong pipeline of qualified prospects.

• Generate leads through proactive outreach, networking, industry events, referrals and

market research.

• Conduct regular client visits, presentations, tea tastings and product demonstrations.

• Develop relationships with key decision-makers including F&B Directors, Executive

Chefs, Purchasing Managers, General Managers and business owners.

• Manage the complete sales process from first contact through negotiation and

account opening.

Sales Performance & Revenue Growth

• Take ownership of individual monthly, quarterly and annual sales targets.

• Convert qualified leads into active revenue-generating accounts.

• Develop existing accounts through repeat business, upselling and cross-selling

opportunities.

• Maintain consistent follow-up with prospects and existing clients.

• Monitor sales performance, pipeline activity and conversion rates.

• Provide accurate sales forecasts and regular performance updates.

Account Management

• Build trusted, long-term relationships with AVANTCHA clients.

• Understand each client's business, operational requirements and guest experience.

• Identify opportunities to expand product listings and increase account value.

• Work closely with Operations and other internal teams to ensure smooth onboarding,

ordering and ongoing service.

• Respond proactively to client feedback and commercial opportunities.

Market Development

• Continuously develop knowledge of Thailand's luxury hospitality and F&B landscape.

• Monitor competitor activity, market trends and new hotel and restaurant openings.

• Identify emerging opportunities and strategic partnerships.

• Represent AVANTCHA professionally at industry events, networking opportunities and

client meetings.

Proposals & Commercial Negotiation

• Prepare professional quotations, proposals and presentations tailored to individual

clients.

• Clearly communicate AVANTCHA's product offering, brand positioning and

commercial value.

• Negotiate commercial terms within approved company guidelines.

• Support contract discussions and account onboarding.

Who we're looking for:

We're looking for someone who is commercially ambitious, confident in developing new

business and genuinely enjoys building relationships.

You should ideally have:

• 3–5+ years of experience in B2B sales, business development or account

management, preferably within hospitality, HoReCa, premium F&B or a related

industry.

• A proven track record of achieving sales targets and converting new business.

• Strong knowledge of the Bangkok and/or Thailand hospitality market.

• An existing network within hotels, restaurants, cafés or hospitality groups would be a

strong advantage.

• Excellent relationship-building, communication and presentation skills.

• Strong negotiation and closing ability.

• Confidence conducting cold outreach and developing new accounts from scratch.

• Commercial awareness and the ability to understand sales performance and pipeline

data.

• Strong organisational and follow-up skills.

• Fluent spoken and written Thai and English.

• Confidence using CRM, project-management and Microsoft Office tools; experience

with Monday.com is advantageous.

• The ability to work independently while collaborating effectively with a wider

international team.

• Flexibility to attend client meetings, events and travel when required.

A formal degree in Business, Hospitality, Marketing or a related field is advantageous, but

commercial ability, hospitality knowledge and a proven sales track record are more

important to us.

The person:

You'll thrive at AVANTCHA if you are:

• Proactive and naturally driven to create opportunities rather than wait for them.

• Target-focused and motivated by measurable results.

• Confident, polished and comfortable engaging with senior hospitality professionals.

• Persistent without being transactional.

• Highly accountable for your own pipeline and performance.

• Curious about tea, gastronomy, hospitality and premium guest experiences.

• Comfortable working in a fast-moving, entrepreneurial environment.

• Collaborative, adaptable and willing to get involved where needed.

What we offer:

• Competitive salary package.

• Performance-driven sales opportunity within a growing international brand.

• Hybrid working structure with flexibility around client meetings.

• Social Security.

• Health Insurance.

• Professional tea and product training.

• Opportunity for training at AVANTCHA's Dubai Head Office.

• Exposure to leading luxury hospitality brands and clients.

• Opportunity to play a meaningful role in developing AVANTCHA's presence across

Thailand.

WHY AVANTCHA

This is an opportunity to join an international luxury brand at an exciting stage of growth in

Thailand.

You won't simply inherit a list of accounts. You'll have the opportunity to build relationships,

develop the market and directly influence the growth of AVANTCHA in Thailand.

If you are a hospitality sales professional who loves developing new business, building longterm

client relationships and seeing your work translate into measurable growth, we'd love

to hear from you.

Location: Bangkok, Thailand

Employment: Full-time

Market: Thailand

Please note: This position is open to Thai nationals only

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