Sales Manager

Sales Manager – Thailand

Location: Bangkok, Thailand | Full-time | Permanent

Ready to drive business growth in industrial automation and digital manufacturing

At ATS Global, we help manufacturers worldwide improve their performance through industrial automation, IT/OT integration and smart digital transformation solutions. We combine technical expertise with practical solutions that help our customers make their operations smarter, more efficient and more competitive.

We are looking for an experienced Sales Manager to lead our commercial growth in Thailand, develop strategic customer relationships and expand our presence across the manufacturing sector.

What will you do

• Drive profitable sales growth, new business development and key account expansion.
• Build and manage a strong sales pipeline, taking ownership of sales targets and forecasting.
• Develop relationships with decision-makers across manufacturing and process industries.
• Identify opportunities for industrial automation, SCADA/HMI, MES, manufacturing IT/OT, cybersecurity and digital manufacturing solutions.
• Lead customer engagements, proposals, pricing and contract negotiations.
• Work closely with Engineering, Operations and pre-sales teams to develop commercially sound solutions that can be delivered successfully.
• Lead, coach and develop the local sales and pre-sales team.

What are we looking for

• 10+ years of B2B technical sales experience, including at least 5 years in industrial automation, system integration, MES, industrial IT, BMS or similar project-based solutions.
• A proven track record of achieving sales targets and growing profitable business.
• An established network of contacts and decision-makers in Thailand's manufacturing sector.
• Experience with complex proposals, tenders, pricing and contract negotiations.
• Good understanding of industrial technologies such as PLC, DCS, SCADA/HMI, MES and IT/OT integration.
• Strong commercial, communication and leadership skills.
• Fluent Thai and good business English.
• A technical degree; an MBA or business qualification is an advantage.

Why join ATS Global

• Take ownership of commercial growth in a strategically important market.
• Work with leading manufacturers and a broad portfolio of industrial technology solutions.
• Collaborate with international teams and technology partners.
• Help customers turn industrial challenges into measurable business results.
• Receive a competitive salary and benefits package.

Location: Bangkok, with regular travel to customer sites across Thailand, including the Eastern Economic Corridor (EEC).

Interested in taking the next step in your sales leadership career

Apply now and help us shape the future of industrial digital transformation with ATS Global.