Sales Manager - MICE/DMC/B2B

ABOUT THE ROLE

We are looking for a results-driven Sales Manager with strong experience in hotel sales, hospitality outlets, MICE, DMC, and B2B business development.

The Sales Manager will be responsible for generating new business, managing key accounts, developing corporate and travel-trade partnerships, and driving revenue through MICE groups, corporate clients, DMCs, travel agencies, event companies, and B2B partners.

The role requires a commercially minded sales professional who understands the hospitality market and can build strong relationships while consistently achieving sales targets.

Starting Salary: 40,000 + Attractive Commission

KEY RESPONSIBILITIESSales & Business Development

• Develop and execute sales strategies to achieve revenue and business targets.
• Identify and generate new B2B, corporate, MICE, DMC, and travel-trade accounts.
• Conduct sales calls, client visits, presentations, sales missions, and networking activities.
• Develop new business opportunities and maintain a strong sales pipeline.
• Negotiate commercial agreements, rates, packages, and partnerships.
• Convert leads and inquiries into confirmed business and revenue.

MICE & Group Sales

• Develop business from MICE, meetings, incentives, conferences, exhibitions, weddings, and group events.
• Build relationships with event organizers, PCOs, DMCs, corporate companies, and agencies.
• Coordinate site inspections, proposals, quotations, and group/event requirements.
• Work closely with Operations and F&B teams to ensure successful delivery of events and group business.

DMC & Travel Trade

• Establish and maintain relationships with DMCs, travel agencies, tour operators, wholesalers, and tourism partners.
• Develop packages and commercial opportunities for inbound and outbound travel markets.
• Monitor production from travel-trade accounts and identify opportunities for increased business.
• Attend industry events, trade shows, networking events, and sales missions where required.

Corporate & B2B Sales

• Acquire and manage corporate accounts and local business partnerships.
• Develop corporate rates, packages, events, and hospitality solutions.
• Maintain regular contact with key decision-makers and purchasing representatives.
• Identify opportunities for recurring business, contracts, and long-term partnerships.

Account Management

• Maintain strong relationships with existing clients and strategic accounts.
• Conduct regular account reviews and identify upselling and cross-selling opportunities.
• Monitor account production, revenue contribution, and business potential.
• Ensure high levels of client satisfaction and retention.

Commercial Performance

• Monitor sales performance against targets and revenue objectives.
• Maintain accurate sales forecasts, reports, and pipeline information.
• Track market trends, competitor activity, pricing, and business opportunities.
• Work closely with Revenue, Marketing, Operations, and F&B teams to maximize commercial performance.

REQUIREMENTS

• Bachelor's degree in Hospitality, Tourism, Business, Marketing, Sales, or related field.
• Minimum 3–5 years of sales experience in hotels, resorts, restaurants, hospitality outlets, or related businesses.
• Proven experience in MICE, DMC, B2B, corporate sales, group sales, or travel trade.
• Existing network of corporate clients, DMCs, PCOs, travel agencies, event organizers, or B2B partners is highly desirable.
• Strong track record of achieving sales targets and generating new business.
• Experience managing key accounts and negotiating commercial agreements.
• Strong understanding of the local hospitality and tourism market.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Strong English communication skills.
• Willingness to travel for client meetings, sales calls, events, and business development activities.