Job Description
Marketing Solutions is a strategic function that spearheads the awareness, adoption, optimization, and growth of the Lazada Sponsored Solution suite, an AI-powered set of marketing tools that help our brands and sellers grow their business. Our mission is to grow traffic and investment of Lazada's partners with our advertising solutions. In this role, you'll partner with sales teams to grow existing accounts through effective strategies, including budgeting, optimization, and solutions adoption. You'll leverage your expertise to achieve revenue targets, enhance seller engagement, and implement cutting-edge marketing solutions that resonate with your target segment. If you thrive in a fast-paced, results-driven environment, we want you to be part of our team!
Team Introduction
- Partnering with segment leaders, and sales team in driving the advertising investment for the assigned cluster portfolio
- Actively pitch and introduce the suite of Sponsored Solutions to sales team to drive and optimize the advertising performance of sellers on Lazada
- Educate the internal team on the unique selling points of each solution through mass and customized workshops and training
- Review campaign performance and provide in-depth analysis and key recommendations to improve and optimize performance to drive ads revenue growth
- Steer the advertising performance for the assigned cluster portfolio through conducting weekly and monthly reviews in regards to Lazada Sponsored Solutions with sales team
- Monitor handled category's performance metrics across the different solutions and identify benchmarks, best practices, optimization guidelines and points for improvement
- Being the single point of contact for anything related to Sponsored Solutions for assigned cluster portfolio
Job Requirements
- •Bachelor's degree or equivalent practical experience.
- At least 5-6 years of experience in account management
- Entrepreneurial spirit with a clear sense of ownership, quality and timely delivery work
- Willingness to learn in a fast-moving environment
- Strong project management and coordination skills to be able to liaise with different internal and external teams
- Strong Excel and Analysis skill
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