As a Senior Manager, Influencer Creative Planning at AnyMind Thailand, you will play a pivotal role in shaping and executing innovative influencer marketing strategies. This position requires a strong blend of creativity, strategic thinking, and leadership to craft impactful campaigns that resonate with audiences and deliver measurable results for our clients.
What You&aposll Do
Lead the development of creative concepts and campaign ideas tailored to client objectives and market trends.
Collaborate closely with strategic planning, account management, and influencer management teams to align campaign direction with business goals.
Design and oversee KOL content plans, ensuring authenticity, engagement, and brand alignment.
Manage end-to-end campaign execution, from ideation to delivery, ensuring timeliness, quality, and performance KPIs.
Provide creative leadership and mentorship to junior team members, fostering a culture of innovation and collaboration.
Stay ahead of industry trends, consumer behavior, and platform innovations to continuously elevate campaign creativity.
Leverage AI technologies and emerging tools to enhance campaign ideation, content creation, and performance optimization.
Guide and set the creative direction for the team annually, ensuring alignment with business goals, market evolution, and innovation roadmaps.
Analyze campaign outcomes, generate insights, and recommend improvements for future initiatives.
Who You Are
Bachelors degree in Marketing, Communications, Advertising, or related field.
8+ years of experience in creative planning, influencer marketing, or digital campaign management, with at least 3 years in a managerial role.
Proven track record in developing and executing influencer-driven creative campaigns with measurable impact.
Strong creative thinking and storytelling skills, with the ability to translate ideas into engaging influencer content.
Excellent project management and organizational skills, able to handle multiple campaigns simultaneously.
Solid understanding of KOL/influencer ecosystems across platforms (YouTube, Instagram, TikTok, Facebook, etc.).
Exceptional communication and presentation skills in both Thai and English.
Passion for creativity, culture, AI adoption, and digital trends.
Where Are Challenges
AI Integration: Effectively integrating new AI tools into the creative process is a challenge that requires both a technical understanding and a strategic mindset to enhance, not replace, human creativity.
Pace of Change: The digital and influencer landscape evolves rapidly. Youll need to continuously adapt strategies to stay ahead of new platforms, trends, and technologies.
Balancing Act: This role requires you to balance creative vision with data-driven performance. You must deliver campaigns that are both innovative and effective at meeting client KPIs.
Cross-Functional Alignment: Youll need to manage and align different teams, ensuring a unified vision and seamless execution across creative, account management, and strategic planning.
Developing Talent: A key challenge will be mentoring and growing a team in a high-pressure environment, fostering a culture of continuous learning and innovation.
Why You&aposll Love It
Advanced AI Tools For All Positions!!
Creative office at Emporium (located at BTS Phrom Phong)
Work hard, play harder office
Competitive Salary
Performance Review ( 2 times per year )
Performance Bonus ( 1 time per year from 0.5-month to 3-month salary amount )
Annual Paid Leave
Compassionate Leave
Health Insurance
Social Security
Discount for Fitness Gym at EmQuartier
Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD)
Work in professional and dynamic environment
Good chance to explore new trends in a digital market
Opportunity to learn most advanced advertising technology platforms
No fixed day for promotion - Perform well and get promoted anytime!
