Senior Segment Executive (Retail Wealth Segment and Marketing)_

Job Summary :

Lead the development and execution of the bank's Wealth Segment strategy across Upper Affluent (UAF), High Net Worth (HNW), and emerging wealth customer groups. Drive customer growth, AUM growth, retention, portfolio deepening, and customer engagement through data-driven segmentation, customer journey design, partnership initiatives, and cross-functional execution.

Act as the overall program lead for One Wealth initiatives, ensuring alignment across Wealth Segment, Wealth Marketing, Product Management, Sales, Loyalty, Digital, ttb Wealth Securities and offshore partnership team.

Job Description:

1. Partnership & Business Development

• Build strategic partnerships and ecosystems to strengthen wealth propositions and customer value.
• Support HNW/UHNW programs, offshore partnerships particularly ttb wealth & DBS, and wealth business expansion.

2. Wealth Segment Strategy & Growth

• Define and execute customer segment strategies across UAF, HNW, and UHNW.
• Drive customer acquisition, deepening, retention, and AUM growth.

3. Customer Portfolio & Analytics

• Own customer segmentation, portfolio performance, and business insights.
• Identify growth opportunities and translate data into commercial actions.

4. Customer Journey & Proposition

• Design and enhance end-to-end wealth customer journeys.
• Develop segment-specific value propositions, engagement, and loyalty strategies.

5. One Wealth Program Leadership

• Lead strategic initiatives that integrate Banking, Investment, Protection, Lending, Privilege, and Digital experiences.
• Drive alignment across Product, Marketing, Sales, ttb Wealth Securities, and Loyalty teams.

Qualifications:

• 10+ years of experience in Wealth Management, Retail Banking, Affluent Segment Management, Customer Strategy, CRM, Marketing, or Business Development.
• Minimum 5 years in a management or team leadership role.
• Proven track record in driving customer growth, portfolio management, and revenue generation.
• Experience in customer segmentation, customer journey design, and data-driven business planning.
• Experience leading cross-functional projects and managing multiple stakeholders.
• Strong understanding of wealth products including investments, deposits, protection, lending, and privilege programs.