Execute owned media campaigns across App Push, In-app Messages, LINE OA, Facebook, and Website
Track campaign calendar and ensure smooth execution aligned with business plans, coordinating with Campaign and Communication teams to launch on time
Create tracking links and ensure accuracy of links, UTMs, and deep links before campaign go-live
Monitor daily performance (CTR, CVR, traffic, conversions), flag issues quickly, and support immediate fixes or adjustments
Analyze results by channel, audience, and campaign type, and support daily, weekly, and campaign performance reports, including A/B testing (message, timing, format) to improve performance
Requirements
Bachelor's degree in Marketing, Communications, Business, or a related field
2-5 years of experience in Marketing Communication, Campaign Management, Digital Marketing, or Owned Media execution
Hands-on experience managing owned media channels such as App Push, In-app Messages, LINE Official Account, Facebook, and Website
Strong understanding of campaign execution workflows, timelines, and cross-functional coordination
Excellent communication and coordination skills to work effectively with Campaign, Communication, and cross-functional teams
Ability to manage multiple campaigns simultaneously in a fast-paced, performance-driven environment
