Trade Marketing Specialist

Location: Bangkok

Key Responsibilities

1. Retail Marketing Execution

-Work closely with key retail partners such as Watsons, EVEANDBOY, Beautrium, and other relevant channels on marketing and merchandising requirements.

-Understand different in-store display formats, secondary displays, promotional materials, and retailer-specific execution requirements.

-Translate retailer needs into clear and actionable briefs for the Brand and Design teams at headquarters.

2. POSM & In-store Material Management

-Manage POSM and 3D in-store materials from requirement confirmation, size checking, sampling, and production through to store-level implementation.

-Source and manage local suppliers for printing, production, installation, and related services.

-Follow up on logistics, installation, acceptance, and issue resolution to ensure materials are delivered and executed correctly.

3. Localization

-Support Thai-language copy, local consumer communication, and localization of retail and marketing materials.

-Provide local market judgment on language, dimensions, materials, and execution requirements to reduce unnecessary rework.

-Help ensure that global and headquarters-created materials are practical and suitable for the Thai market.

4. Campaign & Store Execution

-Support new product launches, retail campaigns, promotions, and offline marketing activities.

-Follow up on POSM, merchandising, and campaign execution at store level.

Work closely with the Sales team to identify and resolve in-store execution issues.

5. Headquarters Collaboration

-Maintain close day-to-day collaboration with Brand, Trade Marketing, Design, and other relevant teams at headquarters.

-Headquarters will lead the development of key creative materials, while this role will be responsible for local requirement input, adaptation, coordination, and execution.

-Handle simple or smaller-scale local materials efficiently by leveraging local resources and AI tools where appropriate.

Requirements

-Thai national or strong local Thailand market experience preferred.

-Experience in Marketing, Trade Marketing, GTM, Channel Marketing, Retail Marketing, or related functions.

-Experience in Beauty, Personal Care, FMCG, or Modern Retail is highly preferred.

-Hands-on experience with POSM, in-store 3D materials, retail displays, and promotional materials.

-Experience managing local suppliers across printing, production, logistics, and installation.

-Strong English communication skills and the ability to work directly with a China-based headquarters team.

-Outgoing, proactive, and comfortable coordinating across retailers, Sales teams, headquarters, and external suppliers.

-Strong execution mindset — not only able to develop plans, but also willing to follow through on operational details and ensure projects are delivered successfully.