Key Account Manager

Responsibilities

• Manage and develop key modern trade accounts (e.g., HomePro, Thai Watsadu, Global House, and other strategic retail partners).
• Build strong relationships with key clients to drive long-term business growth and partnership.
• Lead negotiation of trading terms, joint business plans, and promotional activities for home and kitchen product categories.
• Develop and execute account strategies to achieve sales targets, revenue growth, and profitability.
• Collaborate with marketing teams to plan and implement trade promotions, in-store campaigns, and merchandising activities.
• Ensure product availability, optimal shelf visibility, and compliance with brand standards at customer outlets.
• Analyze sales performance, customer data, and market trends to identify growth opportunities and improve account performance.
• Work cross-functionally with supply chain, logistics, and finance teams to ensure smooth operations, order fulfillment, and payment collection.
• Prepare and present regular business reviews, sales forecasts, and strategic account plans to internal and external stakeholders.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field.
• 3–5 years of experience in Key Account Management or Sales, preferably in modern trade within home & living, furniture, or electrical appliances.
• Strong negotiation, relationship management, and communication skills.
• Proven ability to manage key accounts and drive business growth.
• Good understanding of retail business, consumer behavior, and modern trade dynamics.
• Good command of English (both written and spoken).